Ecommerce & Web Experience Specialist

Pearson; Montgomery (AL); On-site; USD 65,000 - 75,000; Full time

Job summary

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and content management systems. You will optimize web experiences, ensure brand quality, and oversee new content and features across consumer sites.

You will liaise between stakeholders and technical teams, supporting Digital Marketing with timely, accurate delivery. Strong organizational and design sense, with experience in web design, are a plus for this role.

Qualifications

• BA/BS degree in marketing, communications, technology or related field.
• Proven experience in website marketing or digital marketing-related roles.
• Basic knowledge of HTML and CSS.
• Experience with website content management systems; Adobe Experience Manager (AEM) preferred.
• Experience using website analytics reporting platforms; Google Analytics preferred.
• Familiarity with A/B multivariate testing strategies and digital personalization tools.
• Strong time management and project management skills.
• Ability to work independently and proactively.
• Team player in a collaborative environment.

Responsibilities

• Play a key role in content strategy, creation, maintenance and administration of Pearson Virtual Schools’ consumer branded websites and landing pages.
• Partner with internal teams to understand audience needs and optimize pages for conversion.
• Collaborate with creative and brand teams for content alignment.
• Conduct quality control and testing via site audits and improvements.
• Ensure content follows established style guidelines and WCAG accessibility standards.
• Work with web development and UX teams to design digital experiences for mobile and desktop.
• Assist with SEO strategies and site optimization testing.
• Manage workflow to ensure timely delivery of campaigns.
• Stay updated on new technologies and best practices in accessibility, design and analytics.

Skills

Strong communication skills

Time management

Project management

Team player

Education

BA/BS degree in marketing, communications, technology or related field

Tools

Adobe Experience Manager (AEM)

Google Analytics

A/B testing tools

Job description

Pearson is seeking an Ecommerce Specialist to manage Pearson Virtual Schools’ public websites and content management systems. You will optimize web experiences, ensure brand quality, and oversee new content and features across consumer sites.

You will liaise between stakeholders and technical teams, supporting Digital Marketing with timely, accurate delivery. Strong organizational and design sense, with experience in web design, are a plus for this role.