Ecommerce Site Content Strategist

yeticoolers; Austin (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

YETI is seeking a Site Content Specialist to manage and optimize content experiences across YETI.com. This role collaborates with Marketing, Merchandising, Product, and Analytics teams to ensure high-quality campaigns and editorial content.

The ideal candidate has 2+ years in digital merchandising or site publishing, with HTML knowledge and SFCC familiarity to support SEO-driven content strategies.

Qualifications

• Bachelor’s degree in business, marketing or eCommerce or related field preferred.
• 2+ years of digital merchandising, site operations or publishing experience.
• Proficiency with an eCommerce CMS.
• Familiarity with site analytics and performance metrics.
• Strong attention to detail and time management.
• Experience reviewing digital content for accuracy and quality.

Responsibilities

• Plan, configure, launch, and optimize content-led experiences across YETI.com.
• Maintain site content to ensure accuracy, seasonality, and brand alignment.
• Develop site briefs and execution requirements for campaigns and launches.
• Configure, QA, publish, and maintain content in SFCC (homepage, pages, blogs).
• Collaborate with Merchandising, Marketing, Product, Legal, Analytics, and Localization teams.
• Work with creative partners to deliver brand storytelling and product education.
• Analyze content and site performance to identify opportunities to improve engagement and discovery.
• Translate performance insights into content recommendations for homepage and category planning.
• Apply SEO and accessibility best practices across site content and editorial experiences.

Skills

Content strategy

Editorial coordination

SEO basics

HTML knowledge

Cross-functional collaboration

Analytics

Education

Bachelor's degree in business/marketing/eCommerce or related field

Tools

Salesforce Commerce Cloud

SFRA

Page Designer

Business Manager

Job description

YETI is seeking a Site Content Specialist to manage and optimize content experiences across YETI.com. This role collaborates with Marketing, Merchandising, Product, and Analytics teams to ensure high-quality campaigns and editorial content.

The ideal candidate has 2+ years in digital merchandising or site publishing, with HTML knowledge and SFCC familiarity to support SEO-driven content strategies.