Sr. Site Operations Specialist

The Digital Asset Management Consortium, Inc.; Carlsbad (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

The Digital Asset Management Consortium, Inc. is seeking a Sr Site Content Specialist to lead the eCommerce content strategy, manage site content calendars, and design content that supports real-time consumer demand and brand campaign goals.

Based in Carlsbad, CA, you will collaborate with cross‑functional teams, optimize copy with SEO best practices, analyze content performance, and drive improvements in engagement, revenue, and repeat visits.

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 5–8 years of professional experience in eCommerce, digital content management, or related roles.
• Experience with Amplience, AEM or similar systems.
• Strong analytical and data-driven decision-making.
• Familiarity with SEO best practices and content marketing.
• Experience collaborating with cross-functional teams in a fast-paced environment.

Responsibilities

• Reviews site content calendars and coordinates with stakeholders.
• Develops content plans to support shopping, product, brand, digital marketing, and campaigns.
• Writes creative briefs and approves content requests.
• Reviews copy for accuracy and analyzes content performance.
• Shares insights on engagement, revenue, and visitor metrics.
• Supports testing and QA of site content and collaborates to enrich strategy.
• Performs other duties as assigned.

Skills

eCommerce content management

Site operations

Content strategy

SEO best practices

Cross-functional collaboration

Analytical skills

Communication skills

Brand management

Education

Bachelor’s degree or equivalent in a related field

Tools

Amplience

Adobe Experience Manager (AEM)

Hotjar

Quantum Metrics

SFCC / Shopify

Job description

ABOUT THE POSITION

The Sr Site Content Specialist supports the overall eCommerce content objectives for various digital platforms. Leads site content calendars and helps execute content strategy. Designs site content to support real-time consumer demand, achieve brand campaign goals, and deliver on business and product sell-through strategies.

HOW YOU'LL MAKE A DIFFERENCE

• Reviews site content calendars, ensuring all details are complete, up-to‑date, and communicated to cross‑functional stakeholders.
• Develops content plans to support consumer shopping, product, brand, digital marketing, and ad hoc corporate needs. Balances priorities and problem solves the best consumer experience possible while supporting the business.
• Writes creative briefs and signs off on all content request tickets. Fields questions and provides creative review feedback.
• Reviews copy for accuracy. Analyzes and shares insight on content performance. Assists in development of content goals and test ideas.
• Analyzes key product categories, growth areas, site features, and integrated campaigns to generate ideas to improve engagement, revenue, and repeat visitors.
• Reviews second-level and quality assurance testing. Assists with signoff for all site content. Collaborates with teams to enrich content strategy.
• Performs other duties as assigned.

YOU HAVE

• Bachelor’s degree, applicable certification, or an equivalent combination of education and experience.
• 5–8 years of professional experience in eCommerce, digital content management, site operations, or a related field.
• Experience with enterprise content management systems such as Amplience, Adobe Experience Manager (AEM) or other.
• Strong analytical skills and experience using website analytics tools such as Adobe Analytics.
• Experience with Hotjar, Quantum Metrics, or similar behavioral analytics platforms.
• Experience with Salesforce Commerce Cloud (SFCC), Shopify, or similar ecommerce platforms.
• Knowledge of SEO best practices, project management, and/or content marketing.
• Strong understanding of digital marketing strategies and brand management principles.
• Experience collaborating with multiple stakeholders and managing competing priorities in a cross‑functional environment.
• Experience in a B2C, omni‑channel retail environment preferred.
• Strong understanding of eCommerce customer journeys and online shopping best practices.
• Exceptional attention to detail, organizational skills, and ability to manage multiple priorities.
• Excellent communication and collaboration skills with the ability to influence and build relationships across teams.
• Proficiency with Microsoft Office applications and digital business tools.

Employer: Columbia Sportswear Company

Location: Carlsbad, CA, USA

Posted Date: 30/07/2026

Expiry Date: 30/11/2026

Type: Full-Time

Categories: DAM Manager / User, Data / Knowledge Manager / Analysis / Governance, CMS / Creative / Content Operations, Sales / E-commerce / Retail

Ref: DN-JB-2982