Site Content Specialist

yeticoolers; Austin (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

YETI is seeking a Site Content Specialist to manage and optimize content experiences across YETI.com. This role collaborates with Marketing, Merchandising, Product, and Analytics teams to ensure high-quality campaigns and editorial content.

The ideal candidate has 2+ years in digital merchandising or site publishing, with HTML knowledge and SFCC familiarity to support SEO-driven content strategies.

Qualifications

• Bachelor’s degree in business, marketing or eCommerce or related field preferred.
• 2+ years of digital merchandising, site operations or publishing experience.
• Proficiency with an eCommerce CMS.
• Familiarity with site analytics and performance metrics.
• Strong attention to detail and time management.
• Experience reviewing digital content for accuracy and quality.

Responsibilities

• Plan, configure, launch, and optimize content-led experiences across YETI.com.
• Maintain site content to ensure accuracy, seasonality, and brand alignment.
• Develop site briefs and execution requirements for campaigns and launches.
• Configure, QA, publish, and maintain content in SFCC (homepage, pages, blogs).
• Collaborate with Merchandising, Marketing, Product, Legal, Analytics, and Localization teams.
• Work with creative partners to deliver brand storytelling and product education.
• Analyze content and site performance to identify opportunities to improve engagement and discovery.
• Translate performance insights into content recommendations for homepage and category planning.
• Apply SEO and accessibility best practices across site content and editorial experiences.

Skills

Content strategy

Editorial coordination

SEO basics

HTML knowledge

Cross-functional collaboration

Analytics

Education

Bachelor's degree in business/marketing/eCommerce or related field

Tools

Salesforce Commerce Cloud

SFRA

Page Designer

Business Manager

Job description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

About the Role

The Site Content Specialist works within the broader eCommerce team to plan, configure, launch, and optimize content-led experiences across YETI.com. As part of the Site Content Team, this role helps bring campaigns, product launches, site marketing initiatives, and editorial content to market with a high standard of quality and execution.

What You'll Do

• Support the development and execution of content strategies across YETI.com, including campaigns, product launches, site marketing initiatives, category experiences, and editorial content.
• Maintain site content and digital experiences to ensure accuracy, seasonal relevancy, and alignment with brand standards and business priorities.
• Develop site briefs and execution requirements for campaigns, product launches, promotions, and other key business initiatives.
• Configure, QA, publish, and maintain content experiences within Salesforce Commerce Cloud across the homepage, campaign landing pages, category pages, buying guides, blog and editorial content, product discovery experiences, and evergreen site content.
• Configure, QA, publish, and maintain site experiences within Salesforce Commerce Cloud (SFCC).
• Support onsite promotional execution through promotion setup, related content updates, testing, launch validation, and reporting.
• Partner with Merchandising, Marketing, Product, Legal, Analytics, Retail, and Localization teams to deliver connected customer experiences.
• Work closely with creative partners to bring brand storytelling, product education, and campaign experiences to life across YETI.com.
• Analyze content, campaign, and site performance to identify key takeaways and recommend opportunities to improve engagement, conversion, customer experience, and product discovery.
• Support homepage, category, and editorial content planning by translating performance insights, business priorities, and customer behavior trends into content recommendations.
• Apply established SEO and accessibility best practices across site content and editorial experiences to support product discovery, organic traffic growth, usability, and content performance.
• Partner with Digital Product, Design, and Technology teams to document requirements, report defects, and support testing for site enhancements and functionality improvements.
• Adapt quickly to shifting priorities, balancing multiple projects and deadlines in a fast-paced ecommerce environment.
• Proactively identify opportunities to improve site experiences, publishing workflows, quality assurance processes, and cross-functional ways of working.

What You Bring

• Bachelor's degree in business, marketing or eCommerce or related field of study preferred
• Greater than two years of relevant experience in digital merchandising, eCommerce site operations, site publishing, or a related field.
• Proficiency with an eCommerce platform or content management system.
• Familiarity with site analytics tools and the ability to interpret standard performance metrics.
• Strong attention to detail, organizational skills, and time management.
• Experience reviewing digital content and site experiences for accuracy and quality.
• Ability to take ownership of assigned work, communicate risks early, and meet time-sensitive launch deadlines.
• Ability to manage several concurrent projects and adjust as business priorities, processes, and technology evolve.
• Strong interpersonal and communication skills, with the ability to develop effective relationships across cross-functional teams.
• Strong interest in customer experience, including website navigation, content hierarchy, product education, and product discovery.
• Curiosity about how customers discover, evaluate, and shop for products online.
• Basic HTML knowledge is strongly preferred.
• Experience with Salesforce Commerce Cloud, including SFRA, Page Designer, or Business Manager, is preferred but not required.
• Experience applying SEO or digital accessibility best practices is preferred but not required.