Ecommerce Product Manager — Shopify & CRO for DTC

Vesync Co.; Tustin (CA); On-site; USD 86,000 - 105,000; Full time

Benefits offered by this job

Medical/Dental/Vision fully covered

401K with 4% employer match

Generous PTO

Life Insurance

Disability Insurance

Travel Assistance Program

EAP

Fully stocked kitchen

Dependent Care FSA

Job summary

VeSync is building a new ecosystem at the intersection of wellness and technology. The Ecommerce Product Manager will own the Shopify-based site path to purchase, from landing pages to membership signup, carrying the brand vision across all pages and driving education, lead capture, and SEO while optimizing conversions.

This pre-launch role requires hands-on site creation, a strong DTC background, and collaboration with growth and product marketing teams.

Qualifications

• Bachelor's degree required.
• 5+ years in ecommerce product management or related roles for consumer brands with DTC experience.
• Experience with Shopify Plus, CRO and A/B testing, and lead capture strategies.
• Knowledge of SEO/AEO fundamentals and analytics tools (GA4, Shopify analytics).
• Ability to write clear product requirements for engineers and agencies.

Responsibilities

• Own the site roadmap for the purchase path on Shopify, from landing pages to checkout.
• Carry the brand vision across the site and ensure consistent positioning.
• Build dynamic landing pages; support education, lead capture, and SEO.
• Manage CRO, run tests, analyze results, and implement learnings.

Skills

Shopify Plus

CRO & Testing

Lead capture & SEO

Clear specifications

Membership & billing fluency

Cross-functional collaboration

Ambiguity management

Education

Bachelor's degree

Tools

GA4

Shopify analytics

SEO basics

Job description

VeSync is building a new ecosystem at the intersection of wellness and technology. The Ecommerce Product Manager will own the Shopify-based site path to purchase, from landing pages to membership signup, carrying the brand vision across all pages and driving education, lead capture, and SEO while optimizing conversions.

This pre-launch role requires hands-on site creation, a strong DTC background, and collaboration with growth and product marketing teams.