Ecommerce Specialist - Shopify & CRO

Purity Products; Plainview (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Performance bonus

Full benefits package

Real ownership of CRO program

Multiple brands with impact

Job summary

Purity Products, a two-brand DTC supplement company based in Plainview, NY, seeks an Ecommerce Specialist to own day-to-day Shopify operations and CRO testing. You’ll build pages, write Liquid, and run tests to lift conversions across Purity Products and Cheerific.

You’ll collaborate with the Ecommerce Manager in a fast-moving, small growth team, shipping ideas quickly—from test creation to live deployments—while maintaining a high attention to detail.

Qualifications

• 3–5 years of hands-on Shopify experience (theme editor, Liquid, OS 2.0).
• Real CRO experience: launched tests, iterated on pages, and read results.
• Experience with Replo or a similar page builder.
• HTML/CSS/JS skills for custom theme and page work.
• Working knowledge of GTM, pixels, and debugging ecommerce tracking and attribution.

Responsibilities

• Run day-to-day Shopify operations for both brand sites.
• Do custom theme development: Liquid, CSS/JS, and OS 2.0 templates.
• Build landing pages end-to-end in Replo with real variants and selling plans.
• Keep app stack running (Rebuy, Aftersell, Videowise, subscriptions) and fix issues.
• Track broken links, layout bugs and tracking gaps before they cost sales.

Skills

Shopify

Liquid

CRO

HTML/CSS/JS

Replo

GTM

Tools

Replo

Job description

Purity Products is a 33-year-old, family-founded DTC supplement brand based in Plainview, NY. We're looking for an Ecommerce Specialist to work alongside our Ecommerce Manager on the day-to-day operations of two DTC supplement brands — Purity Products and Cheerific.

You ship the work. You see what it does.

Some ecommerce roles have you filing tickets and waiting on an agency. This one doesn't. At Purity Products, you'll build the landing pages, write the Liquid, run the tests, and watch the conversion numbers move across two growing DTC supplement brands: Purity Products and Cheerific.

We're a family-founded brand that has been making supplements for 33 years. Our in-house growth team is small and moves fast, so your ideas don’t sit in a backlog. If you spot a drop-off in the funnel on Tuesday, you could have a test live by Thursday.

Location: Plainview, NY — Hybrid (3 days on-site/2 days remote)

Employment Type: Full-Time

Compensation: $80,000-$90,000 based on Experience

Benefits: Full benefits package (medical, dental, vision, life, AD&D, 401k)

What you'll own

The storefront

• Run day-to-day Shopify operations for both brand sites
• Do custom theme development: Liquid, CSS/JS, and section and template customization in Online Store 2.0
• Build marketing and product landing pages end to end in Replo, including buy boxes connected to real variants and selling plans
• Keep our app stack running well (Rebuy, Aftersell, Videowise, subscription apps and more), and fix problems yourself when they come up
• Track down broken links, layout bugs and tracking gaps (GTM, pixels, event firing) before they cost us sales

Conversion, the fun part

• Launch A/B tests and landing page variants, then roll out the winners
• Bring your own test ideas, drawn from analytics, session recordings and funnel data. Don't just build what you're handed.
• Watch the data for anomalies and drop-offs, and raise a flag when you see one
• QA every page, offer and funnel on desktop and mobile before it goes live

The team

• Work directly with our Ecommerce Manager to set priorities and get things shipped
• Write down what you learn so the team gets faster over time

You'll do well here if you have

• 3–5 years of hands-on Shopify experience (theme editor, Liquid, OS 2.0)
• Real CRO experience: you've launched tests, iterated on pages, and can read the results
• Experience with Replo or a similar page builder
• HTML/CSS/JS skills for custom theme and page work
• Working knowledge of GTM, pixels, and debugging ecommerce tracking and attribution
• Comfort setting up and troubleshooting Shopify apps on your own
• A sharp eye for detail, and the ability to handle several requests at once while priorities shift

Bonus points

• You build with AI. If you've shipped landing pages using Claude Code, Cursor or a similar tool, show us. We want to see it.
• A DTC, supplement or wellness ecommerce background
• Experience with subscriptions, selling plans and recurring-revenue funnels

What We Offer

• Performance bonus opportunity
• Full Benefits Package: Medical, dental, vision, and 401(k)
• Real ownership of a growing CRO program
• Multiple brands, meaningful traffic, and visible business impact
• A collaborative, supportive team environment

Purity Products is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.