Growth Marketing Director: Build the DTC Growth Engine

Content Creators; Tustin (CA); Hybrid; USD 162,000 - 198,000; Full time

Benefits offered by this job

100% covered Medical/Dental/Vision for

401K with 4% employer match

Generous PTO

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen

Job summary

VeSync seeks a Growth Marketing Director to build and lead a growth engine for a wellness tech ecosystem. You will own the acquisition strategy, lifecycle programs, and site optimization in a fast-moving, pre-launch environment.

You will set the channel mix, manage CAC and payback economics, and build a scalable measurement stack while collaborating with product, brand, ecommerce, CX, and finance. This is an on-site, leadership role in Tustin, CA.

Qualifications

• Bachelor's degree required.
• 8+ years in growth or performance marketing for consumer brands (B2C).
• Hands-on DTC experience and leading teams and agency partners.
• Built acquisition programs from zero, with CAC targets.
• Thinks in Lifetime Value with CAC/LTV modeling, retention economics.

Responsibilities

• Own the Acquisition Roadmap: Set channel mix, testing plan, and sequence across platforms.
• Own CAC and Payback: Decide spend, allocation, timing, and optimization.
• Build the Operating Model: Define media buying structure and test-then-learn cadence.
• Build the Team: Lead growth function, starting with Creative Strategist and expanding.
• Own Lifecycle and Retention: Create onboarding, engagement, and renewal programs.
• Own the Site as Growth Surface: Conversion, offers, and site roadmap.
• Direct the Measurement Stack: Define what metrics answer and how to act on them.
• Model CAC, Payback, and LTV; guide early cohort analyses.

Skills

Growth leadership

DTC marketing

Acquisition engine

CAC to LTV modeling

Team leadership

Cross-functional collaboration

Education

Bachelor's degree

Tools

CAPI

Tag management

CDP

Job description

VeSync seeks a Growth Marketing Director to build and lead a growth engine for a wellness tech ecosystem. You will own the acquisition strategy, lifecycle programs, and site optimization in a fast-moving, pre-launch environment.

You will set the channel mix, manage CAC and payback economics, and build a scalable measurement stack while collaborating with product, brand, ecommerce, CX, and finance. This is an on-site, leadership role in Tustin, CA.