Ecommerce Product Analytics Lead

The Freeman Company (TFC) Brands; Chicago (IL); Hybrid; USD 101,000 - 144,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Job summary

The Freeman Company is building a consumer-grade digital shopping experience for trade show exhibitors, seeking a Product Analytics Manager to own measurement of the exhibitor journey and partner with product, engineering, and data teams. The role focuses on analytics visibility, data-driven decisions, and improving conversion across the digital commerce funnel.

Ideal candidates bring 5–6 years in product or data analytics for large digital programs, strong communication, and hands-on experience

Qualifications

• Bachelor's degree in Computer Information Systems, Business or related field required, or equivalent experience; MBA or related advanced degree a plus
• 5-6 years' experience as a Product or Data Analyst for enterprise scale digital-related programs
• Strong written and verbal communication skills, with the ability understand and act on complex business needs
• Ability to work independently, manage competing priorities, and drive clarity in ambiguous situations.
• Strong curiosity to understand drivers of outcomes and answer "why" behind findings
• Understanding of statistical concepts, including statistical significance and cohort analysis
• Strong advanced analytical and problem-solving skills, including relevant experience working with product, operational, and financial data.
• Familiarity with ecommerce and data platforms or related digital commerce capabilities.
• Required: Proven experience with web analytics tools (Google Analytics, Adobe Analytics) and data visualization tools (PowerBI, Tableau, Looker)
• Strong understanding of core ecommerce KPIs and funnel analysis (conversion, AOV, attach rate, etc.) and the underlying drivers of those observations
• Preferred: Proven success working within an enterprise system environment, such as SAP and Salesforce Commerce Cloud, to implement solutions

Responsibilities

• Own end-to-end measurement of the digital product and user interactions across the exhibitor digital shopping journey
• Define requirements and documentation for standardized Google Analytics / Google Tag Manager tagging and event tracking, so every feature launch and enhancement ships with analytics visibility it needs
• Analyze product usage and financial data to guide prioritization and measure feature outcomes
• Identify drop-off points and friction in the exhibitor shopping journey, and translate findings into prioritized recommendations that influence the product roadmap
• Build accessible dashboards and visualizations that report key performance metrics across the Commerce organization and clarify outcomes for decision-makers
• Administer and maintain the analytics toolset (Google Analytics, Google Tag Manager and related platforms), including configuration, user access, and data quality monitoring
• Lead A/B testing, pre/post analysis, session replay, heatmap analysis and other measurement approaches to determine the net impact of changes and inform decisions
• Evangelize data and measurement concepts across the Commerce organization to support a data-driven culture and encourage analysis best practices
• Turn business questions into measurable hypotheses and perform ad hoc analyses to support priorities and business directives as needed
• Partner directly with product managers, engineers, designers, data scientists and stakeholders to refine data requirements and confirm measurement needs are met

Skills

Analytical thinking

Strong communication

Decision making

Data storytelling

Education

Bachelor's degree

MBA or related advanced degree

Tools

Google Analytics

Adobe Analytics

Power BI

Tableau

Looker

Salesforce Commerce Cloud

SAP

Job description

The Freeman Company is building a consumer-grade digital shopping experience for trade show exhibitors, seeking a Product Analytics Manager to own measurement of the exhibitor journey and partner with product, engineering, and data teams. The role focuses on analytics visibility, data-driven decisions, and improving conversion across the digital commerce funnel.

Ideal candidates bring 5–6 years in product or data analytics for large digital programs, strong communication, and hands-on experience