Digital Product Analytics Lead - Ecommerce

The Freeman Company (TFC) Brands; Dallas (TX); Hybrid; USD 101,000 - 144,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Annual bonus up to 5%

Job summary

The Freeman Company is building a consumer-grade digital shopping experience for trade show exhibitors. The Product Analytics Manager will drive visibility and insight across the exhibitor journey, partnering with product, engineering, and data science to guide decisions and measure outcomes.

The ideal candidate has strong analytical instincts, hands-on experience with ecommerce analytics platforms, and excellent communication to translate complex findings to stakeholders.

Qualifications

• Bachelor's degree in a relevant field required; MBA a plus.

Responsibilities

• Own end-to-end measurement of the digital product and user interactions across the exhibitor digital shopping journey.
• Define requirements and tagging for Google Analytics / Tag Manager to ensure analytics visibility with launches.
• Analyze product usage and financial data to guide prioritization and measure feature outcomes.
• Identify friction in the exhibitor journey and translate findings into prioritized roadmap input.
• Build dashboards and visualizations reporting KPIs across the Commerce org for decision makers.
• Maintain analytics tools (GA, GTM) and data quality monitoring.
• Lead A/B testing, pre/post analysis and heatmap studies to assess impact.
• Collaborate with product, engineering, design, data science and stakeholders to refine data needs.
• Ensure data privacy compliance with CCAP/GDPR across tagging and data collection.

Skills

Analytical thinking

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Computer Information Systems, Business or related field

MBA or related advanced degree

Tools

Google Analytics

Adobe Analytics

PowerBI

Tableau

Looker

Salesforce Commerce Cloud

Job description

The Freeman Company is building a consumer-grade digital shopping experience for trade show exhibitors. The Product Analytics Manager will drive visibility and insight across the exhibitor journey, partnering with product, engineering, and data science to guide decisions and measure outcomes.

The ideal candidate has strong analytical instincts, hands-on experience with ecommerce analytics platforms, and excellent communication to translate complex findings to stakeholders.