Remote Ecommerce Optimization Lead

Surgent PharmCon LLC; Radnor (Delaware County); Remote; USD 90.000 - 140.000; Vollzeit

Zusammenfassung

KnowFully Learning Group is seeking a hands-on, data-informed Ecommerce Optimization Manager to own commercial web performance across the KnowFully portfolio. You will manage conversion rate, revenue per visitor, AOV, and checkout completion, using experiments and digital merchandising to improve results.

The role partners with Brand Growth, Product, Content, Rev Ops & BI, Technology, Operations, and Paid Media, delivering optimization within the existing website platform and driving

Qualifikationen

• 4+ years in ecommerce, conversion rate optimization, growth marketing, or digital product optimization.
• Hands-on experience designing, quality-assuring, and analyzing controlled experiments end to end.
• Strong command of GA4 and ecommerce funnel reporting, including the ability to distinguish signal from normal variation.
• Proficiency with WordPress and comfort implementing site changes directly rather than specifying them for others.
• Comfort managing multiple brands or business lines simultaneously, with the discipline to prioritize across competing demands.

Aufgaben

• Own commercial performance across assigned brand websites, including conversion rate, revenue per visitor, average order value, and checkout completion.
• Analyze performance by brand, product, audience, device, traffic source, and customer segment.
• Translate performance trends into clear, prioritized recommendations for the business.
• Support promotional planning and ensure campaigns are accurately represented across the website.
• Maintain execution quality across product pages, category pages, landing pages, cart, and checkout.
• Develop and maintain a prioritized optimization roadmap across assigned websites.
• Identify conversion friction through quantitative and qualitative analysis.
• Design, launch, and evaluate controlled experiments with documented hypotheses, success measures, and decision rules.
• Match experimentation method to each brand's traffic volume, applying alternatives to A/B testing where sample sizes do not support a conclusive result.
• Segment new and returning visitors when analyzing brands that operate membership or subscription models.
• Document outcomes and maintain a shared archive of learnings that can be applied across the portfolio.
• Manage the presentation and prioritization of products, bundles, subscriptions, promotions, and offers.
• Optimize product hierarchy, featured placements, recommendations, cross-sells, and upsells.
• Partner with Product Line Owners on the digital presentation of approved packaging and pricing.
• Support launches by translating approved product strategy into effective on-site merchandising.

Kenntnisse

Ecommerce optimization

GA4 reporting

WordPress

HTML/CSS

A/B testing

Data-driven decision making

Tools

Google Tag Manager

HubSpot

Jobbeschreibung

KnowFully Learning Group is seeking a hands-on, data-informed Ecommerce Optimization Manager to own commercial web performance across the KnowFully portfolio. You will manage conversion rate, revenue per visitor, AOV, and checkout completion, using experiments and digital merchandising to improve results.

The role partners with Brand Growth, Product, Content, Rev Ops & BI, Technology, Operations, and Paid Media, delivering optimization within the existing website platform and driving