Ecommerce Growth PM: Headless Shopify Lead

Immortals; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Immortals is seeking an Ecommerce Digital Product Manager to own the storefront on Immortals.com, leading the roadmap, improving conversion across the customer journey, and migrating to a headless Shopify setup. You will translate customer insights and performance data into actionable requirements, partnering with backend, frontend, design, and marketing to ship measurable improvements.

This role blends product strategy with hands-on execution and requires strong analytics and cross-functional

Qualifications

• Experience managing ecommerce products or storefronts with a track record of improving conversion and customer experience.
• Familiarity with headless commerce architectures, ideally Shopify headless.
• Comfort working directly with backend engineers and frontend developers, including APIs and integrations.
• Experience owning complex digital projects from discovery to launch and iteration.
• Strong analytical skills including funnel analysis and evaluating experiment results.
• Experience with ecommerce analytics and experimentation tools.
• Understanding of how paid acquisition and landing pages influence ecommerce results.
• Clear communication and prioritization to align cross-functional teams.

Responsibilities

• Own storefront strategy and optimization, prioritizing improvements by customer needs and business impact.
• Lead the headless Shopify migration from requirements to launch and ongoing optimization.
• Own conversion funnel analysis and an experimentation roadmap (A/B tests, landing pages, merchandising).
• Partner with analytics and engineering to ensure accurate tracking of customer behavior and events.
• Collaborate with growth, paid media, design, merchandising, and operations to align priorities.
• Manage product backlog, communicate tradeoffs, and ensure post-launch monitoring.

Skills

Storefront roadmap

Conversion optimization

A/B testing

Cross-functional leadership

Analytics

Roadmap prioritization

Tools

Shopify

Shopify Storefront API

Hydrogen

React/Next.js

Analytics tools

Job description

Immortals is seeking an Ecommerce Digital Product Manager to own the storefront on Immortals.com, leading the roadmap, improving conversion across the customer journey, and migrating to a headless Shopify setup. You will translate customer insights and performance data into actionable requirements, partnering with backend, frontend, design, and marketing to ship measurable improvements.

This role blends product strategy with hands-on execution and requires strong analytics and cross-functional