Ecommerce Growth Leader — Revenue & Merch Strategy

Valuetainment; Fort Lauderdale (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Performance-based bonus

Comprehensive benefits package

Job summary

Valuetainment in Fort Lauderdale is seeking a commercially driven Director of Ecommerce to own online revenue targets across the FLB.com store, including apparel, footwear and accessories. You will lead go-to-market, merchandising, and cross‑functional teams to deliver profitable growth.

The role demands a proven DTC track record, deep analytics, and the ability to turn forecasts into concrete recovery plans across traffic, conversion, AOV and retention.

Qualifications

• Personally carried an online revenue target and can quantify results against plan.
• Built or scaled a direct-to-consumer apparel, footwear, accessories or closely related consumer brand.
• Understands net sales after discounts and returns, contribution margin, acquisition costs and inventory constraints.
• Can turn a missed sales forecast into a specific recovery plan across traffic, conversion, average order value and repeat purchases.
• Can align marketing, creative, merchandising, inventory and fulfillment around the sales objective.
• Strong analytical skills, and comfortable with tracking and interpreting ecommerce metrics to drive decisions

Responsibilities

• Oversee the redesign and functionality of our Shopify store, ensuring it's user-friendly, aesthetically aligned with our brand, and optimized for conversions
• Source high-quality, branded merchandise that resonates with our brand values and appeals to our audience's aspirations
• Develop and implement ecommerce growth strategies, focusing on data-driven decisions that increase site traffic, improve customer engagement, and boost sales
• Analyzes ecommerce analytics to understand customer behavior and trends, and adjusts strategies to maximize results

Skills

Online revenue targets

Analytics

Cross-functional leadership

Ecommerce strategy

Tools

Shopify

Job description

Valuetainment in Fort Lauderdale is seeking a commercially driven Director of Ecommerce to own online revenue targets across the FLB.com store, including apparel, footwear and accessories. You will lead go-to-market, merchandising, and cross‑functional teams to deliver profitable growth.

The role demands a proven DTC track record, deep analytics, and the ability to turn forecasts into concrete recovery plans across traffic, conversion, AOV and retention.