Director of Ecommerce

Valuetainment; Fort Lauderdale (FL); On-site; USD 120,000 - 200,000; Full time

Benefits offered by this job

Comprehensive benefits package

Performance-based bonus

Job summary

Lion Holdings seeks a results-driven Director of Ecommerce to own FLB.com's revenue targets from Fort Lauderdale. This role leads online strategy, pricing, and content, coordinating with marketing, merchandising, and agencies to drive growth.

The ideal candidate has proven DTC apparel/merchandise experience, strong analytics, and a track record of increasing traffic, conversions, and AOV. Competitive salary, bonus, and benefits are offered.

Qualifications

• Experience owning online revenue targets and P&L.
• Proven success scaling DTC apparel/merchandise brands.
• Strong understanding of ecommerce metrics, margins, CAC, AOV.
• Ability to align marketing, merchandising, and supply with sales goals.

Responsibilities

• Oversee Shopify store redesign and UX improvements.
• Source branded merchandise aligned to brand values.
• Develop and execute data-driven growth strategies.
• Analyze ecommerce analytics to optimize traffic and conversions.
• Lead cross-functional teams across marketing, creative, merchandising, and inventory.

Skills

Ecommerce leadership

Data analytics

Budget ownership

Merchandising strategy

Cross-functional leadership

Shopify

DTC experience

Tools

Google Analytics

SQL

Job description

You’ve owned the online sales number, and you delivered!

Own online net-sales targets and profitable growth. Lead the acquisition, conversion, merchandising, and retention plans required to deliver those targets, with clear authority over the relevant budget, promotional calendar, site priorities and agency performance. Hello Director of Ecommerce! Learn more.

The Director of Ecommerce is a commercially driven e-commerce leader who will personally own FLB.com’s monthly, quarterly, and annual online sales targets. He/She is accountable for delivering the revenue number, not simply managing a website, coordinating agencies, or reporting marketing activity. FLB’s online store includes men’s and women’s apparel, footwear and accessories, with collections including FLB Icon, FLB Sport and VT Originals.

The Director of Ecommerce is responsible for brand stewardship, go-to-market and launch execution, DTC channels and content, revenue accountability and performance, and cross-functional influence and leadership.

Job Responsibilities

• Oversee the redesign and functionality of our Shopify store, ensuring it's user-friendly, aesthetically aligned with our brand, and optimized for conversions
• Source high-quality, branded merchandise that resonates with our brand values and appeals to our audience's aspirations
• Develop and implement ecommerce growth strategies, focusing on data-driven decisions that increase site traffic, improve customer engagement, and boost sales
• Analyzes ecommerce analytics to understand customer behavior and trends, and adjusts strategies to maximize results

Job Requirements

• Personally carried an online revenue target and can quantify results against plan.
• Built or scaled a direct-to-consumer apparel, footwear, accessories or closely related consumer brand.
• Understands net sales after discounts and returns, contribution margin, acquisition costs and inventory constraints.
• Can turn a missed sales forecast into a specific recovery plan across traffic, conversion, average order value and repeat purchases.
• Can align marketing, creative, merchandising, inventory and fulfillment around the sales objective.
• Strong analytical skills, and comfortable with tracking and interpreting ecommerce metrics to drive decisions

Compensation: Salary, Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.

https://vt.com/careers/

Lion Holdings is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.