VP of Ecommerce & Growth Strategy

Crandall Associates, Inc.; United States; On-site; USD 180,000 - 320,000; Full time

Job summary

Crandall Associates, Inc. is seeking a Vice President of eCommerce to define and execute a comprehensive digital commerce strategy.

This executive will lead a cross-functional team spanning digital merchandising, user experience, performance marketing, analytics, and platform optimization to drive revenue growth and lifetime value across online channels. The role focuses on owning the eCommerce strategy, forecasting, and achieving revenue targets, while partnering with executive leadership on

Qualifications

• ,

Responsibilities

• Own the overall eCommerce strategy and growth targets.
• Lead and scale a cross-functional eCommerce team.
• Oversee merchandising, pricing, promotions, and CRO.
• Manage paid/search/SEO/affiliate/social/display and lifecycle marketing.
• Collaborate with product/engineering on site functionality and scalability.
• Establish KPIs, dashboards, and data-driven decision making.
• Drive revenue, retention, and customer lifetime value.

Skills

Ecommerce strategy

Digital marketing

Leadership

Analytics

Stakeholder management

Job description

Crandall Associates, Inc. is seeking a Vice President of eCommerce to define and execute a comprehensive digital commerce strategy.

This executive will lead a cross-functional team spanning digital merchandising, user experience, performance marketing, analytics, and platform optimization to drive revenue growth and lifetime value across online channels. The role focuses on owning the eCommerce strategy, forecasting, and achieving revenue targets, while partnering with executive leadership on