Ecommerce Growth Lead, Skincare DTC & Subscriptions

AbbVie Inc.; Lake Forest (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan

Paid time off

Job summary

AbbVie Inc. is seeking an Ecommerce Sr. Specialist for our skincare portfolio.

You will own the DTC storefront, drive revenue through CRO, promotions, and subscription programs, and collaborate with Consumer Engagement, cross-functional teams, and agencies to elevate the online brand experience. Lead site merchandising, promotional execution, and content strategy while optimizing for conversion and AOV. This role demands strong analytical skills, project management, and cross-team collaboration

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• MBA or relevant advanced degree preferred.
• 5-7 years in hands-on ecommerce marketing within Beauty/Wellness/Healthcare.

Responsibilities

• Strategic execution: translate marketing goals into actionable website strategies, focusing on site experience, product merchandising, and revenue growth.
• Promotional management: setup and execution of on-site promotions with discount logic and landing pages.
• Subscription/auto-replenish management: own end-to-end subscription experience and reduce churn.
• Conversion rate optimization and testing: lead testing roadmap, oversee A/B and multivariate tests.
• Content & merchandising: manage site's product catalog, launches, collections, and site navigation.
• SEO/AEO/GEO: optimize site for traditional search and AI-driven engines.
• Execution of product launches, promotions, and seasonal site changes.
• Performance analytics: analyze site traffic and sales data to drive improvements.
• TikTok Shop oversight: manage affiliate model and site optimizations.

Skills

Ecommerce marketing

CRO

SEO

A/B testing

Merchandising

Subscription management

Analytics

Project management

Cross-functional collaboration

Content creation

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Google Analytics

A/B testing tools

CRM systems

Job description

AbbVie Inc. is seeking an Ecommerce Sr. Specialist for our skincare portfolio.

You will own the DTC storefront, drive revenue through CRO, promotions, and subscription programs, and collaborate with Consumer Engagement, cross-functional teams, and agencies to elevate the online brand experience. Lead site merchandising, promotional execution, and content strategy while optimizing for conversion and AOV. This role demands strong analytical skills, project management, and cross-team collaboration