E-Commerce Senior Specialist

AbbVie Inc.; Lake Forest (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan

Paid time off

Job summary

AbbVie Inc. is seeking an Ecommerce Sr. Specialist for our skincare portfolio.

You will own the DTC storefront, drive revenue through CRO, promotions, and subscription programs, and collaborate with Consumer Engagement, cross-functional teams, and agencies to elevate the online brand experience. Lead site merchandising, promotional execution, and content strategy while optimizing for conversion and AOV. This role demands strong analytical skills, project management, and cross-team collaboration

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• MBA or relevant advanced degree preferred.
• 5-7 years in hands-on ecommerce marketing within Beauty/Wellness/Healthcare.

Responsibilities

• Strategic execution: translate marketing goals into actionable website strategies, focusing on site experience, product merchandising, and revenue growth.
• Promotional management: setup and execution of on-site promotions with discount logic and landing pages.
• Subscription/auto-replenish management: own end-to-end subscription experience and reduce churn.
• Conversion rate optimization and testing: lead testing roadmap, oversee A/B and multivariate tests.
• Content & merchandising: manage site's product catalog, launches, collections, and site navigation.
• SEO/AEO/GEO: optimize site for traditional search and AI-driven engines.
• Execution of product launches, promotions, and seasonal site changes.
• Performance analytics: analyze site traffic and sales data to drive improvements.
• TikTok Shop oversight: manage affiliate model and site optimizations.

Skills

Ecommerce marketing

CRO

SEO

A/B testing

Merchandising

Subscription management

Analytics

Project management

Cross-functional collaboration

Content creation

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Google Analytics

A/B testing tools

CRM systems

Job description

About AbbVie

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

The Ecommerce Sr. Specialist r for our skincare portfolio is responsible for the day-to-day management, optimization, and strategic growth of the brands direct-to-consumer (DTC) storefront. Reporting to the Director of Ecommerce and Operations, this role will serve as the primary owner of the website experience, driving revenue through conversion rate optimization, subscription growth, and seamless promotional execution. You will collaborate closely with the Consumer Engagement team, cross functional teammates, and agency partners to ensure the online experience reflects our brand standard while hitting aggressive growth targets.

Key Responsibilities:

• Strategic Execution: partner with the Ecommerce Director to translate marketing goals into actionable website strategies, focusing on site experience, product merchandising, and revenue growth
• Promotional Management: lead the setup and execution of on-site promotions. This includes configuring discount logic, building promotional landing pages, and ensuring all site banners and messaging align with the marketing calendar.
• Subscription/Auto-Replenish Management: Own the end-to-end subscription experience. This includes managing the auto-replenishment logic, optimizing the “Subscribe and save” UX on product pages, and reduce churn via retention initiatives and partnership with the Alle team.
• Conversion rate optimization and testing: Lead the testing roadmap in partnership with the agency and tech teams. Oversee the execution of A/B and multivariate tests (landing pages, checkout flows, product descriptions) to improve site conversion rates and average order value (AOV).
• Content & Merchandising: Manage the site’s product catalog. This includes launching new products, managing collections, optimizing site structure, navigation and the integration of social proof to ensure a premium customer journey. Will work with compliance, legal and regulatory to ensure all creative and promotions are approved.
• Search & Discoverability Collaboration (SEO/AEO/GEO): partner with paid teams to ensure the site is technically optimized for traditional search and modern AI-driven answer engines. Oversee the implementation of their recommendations.
• Execution expectations: Execute product launches, promotional campaigns, merchandising updates, platform updates, and seasonal site changes
• Performance Analytics: Analyze consumer behavior using all ecommerce reporting tools to identify growth opportunities. Analyze site traffic and sales data to provide regular reporting KPIs. Use these insights to recommend data-driven improvements to the user interface (UI), user experience (UX), promotional and merchandising strategy.
• TikTok Shop oversight: support day to day management and partnership on affiliate model and site optimizations to align with DTC platforms.

Bachelor's degree in Marketing, Business, or related field required (MBA or relevant advanced degree preferred)

5-7 years in hands‑on eCommerce marketing within the Beauty, Wellness, Fashion, CPG, or Healthcare industry

Demonstrated leadership in strategic marketing, platform management, technical literacy (understanding of SEO, AGO, GEO principals) and web‑based practices to effectively manage technical specialists and agencies.

Strong ability to project manage and collaborate with cross functional teams

Strong analytical, communication, and influencing skills

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

• Ability to see the big picture, but obsess over the small details
• Exceptional leadership skills and marketing savvy
• Strong creative and conceptual thinking skills
• Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire
• Good liaison with internal and external partners; ability to work in a matrixed environment
• Solid business acumen and ability to translate business and brand strategy into marketing programs
• Ability to manage and direct internal creative teams and external agencies
• Ability to thrive in a fast‑paced, deadline driven, team environment
• Strong communication skills, both verbal and written
• Strong interpersonal skills
• Strong problem resolution skills
• Strong budget management experience

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short‑term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html