Ecommerce Growth & Conversion Leader (DTC)

Happy V; United States; On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

10 PTO days + 12 paid holidays

Bi-Annual Performance Reviews

WFH stipend

Health and wellness stipend

Meals provided (in-office)

Monthly Supplement Wellness Products Provided

Job summary

A wellness brand based in Miami is looking for a Director of Ecommerce Experience to drive performance and growth for their direct-to-consumer website. The role includes leading the conversion optimization strategy and managing web growth initiatives. Candidates should have over 7 years of experience in e-commerce management, particularly in directing Shopify performance, and have a deep understanding of conversion strategies. The company offers a competitive benefits package, including paid time off and wellness stipends.

Qualifications

• 7+ years of experience in e-commerce, CRO, or web growth for a DTC brand.
• Proven ownership of Shopify performance at scale with $20M+ in annual revenue.
• Deep experience with experimentation, A/B testing, and conversion optimization.

Responsibilities

• Own Shopify revenue performance, including CVR, AOV, subscriber conversion, and LTV.
• Build and manage the web growth roadmap.
• Lead CRO strategy across PDPs, landing pages, and subscription flows.

Skills

E-commerce expertise

Conversion rate optimization (CRO)

Data analysis

Cross-functional collaboration

Merchandising strategy

Tools

Shopify Plus

Google Analytics 4 (GA4)

Klaviyo

Job description

A wellness brand based in Miami is looking for a Director of Ecommerce Experience to drive performance and growth for their direct-to-consumer website. The role includes leading the conversion optimization strategy and managing web growth initiatives. Candidates should have over 7 years of experience in e-commerce management, particularly in directing Shopify performance, and have a deep understanding of conversion strategies. The company offers a competitive benefits package, including paid time off and wellness stipends.