Ecommerce Experience Lead — Growth & Cross-LOB

WCL Group; Plano (TX); On-site; USD 74,000 - 106,000; Full time

Job summary

WCL Group in Plano, TX is seeking an experienced digital/commerce program manager to lead cross‑LOB initiatives across the client’s website and shop app. You will drive end‑to‑end customer journeys, optimize discovery and conversion, and coordinate with Product, Design, and Engineering teams in a fast‑paced, matrixed environment.

The role emphasizes analytics, campaign coordination, and performance optimization to improve AOV and attach while aligning with global campaigns and regional needs.

Qualifications

• Bachelor’s degree in a relevant field.
• 7+ years of experience in eCommerce, digital merchandising or related fields.
• Strong understanding of ecommerce customer journeys and growth levers.

Responsibilities

• Manage a portfolio of cross‑LOB initiatives across the client’s website and shop app.
• Analyze the end‑to‑end customer journey to identify opportunities to improve discovery and conversion.
• Develop cross‑category merchandising, cross‑sell, upsell, bundle recommendations.
• Coordinate cross‑LOB features with Product, Design, Engineering, and Global teams.
• Lead and coordinate Global campaigns across categories and drive periods.
• Analyze performance using analytics tools and translate insights into prioritized actions.

Skills

Stakeholder management

Process improvement

Product roadmapping

Education

Bachelor’s degree

Tools

Adobe Analytics

Google Analytics

Tableau

Job description

WCL Group in Plano, TX is seeking an experienced digital/commerce program manager to lead cross‑LOB initiatives across the client’s website and shop app. You will drive end‑to‑end customer journeys, optimize discovery and conversion, and coordinate with Product, Design, and Engineering teams in a fast‑paced, matrixed environment.

The role emphasizes analytics, campaign coordination, and performance optimization to improve AOV and attach while aligning with global campaigns and regional needs.