Lead, eCommerce Merchandising & Experience

Lowes Foods, LLC; Winston-Salem (NC); On-site; USD 90,000 - 140,000; Full time

Job summary

Lowes Foods, LLC is seeking a Manager, eCommerce Merchandising and Experience to set vision, roadmap, and standards for digital merchandising and the onsite shopping experience. You will drive guest engagement, basket size, and online orders across omnichannel experiences and partner ecosystems.

You will lead onsite search, browse/navigation, taxonomy, and digital content strategies, aligning with CX, marketing, and IT partners to optimize product discovery and digital shelf while guiding a team

Qualifications

• Bachelor’s degree in eCommerce, digital marketing, merchandising, or related field.
• 3–5 years driving eCommerce conversion through search & navigation, digital merchandising, category management, or product management.
• Experience managing relationships with technology partners and consultants.
• Familiar with common ecommerce platforms and systems and managing business resources who use such platforms.
• Proficient in Google Analytics or other analytics tool sets.
• Willingness to invent and derive new ways to do business in uncharted territory.
• Ability to educate, motivate, and steer resources toward a collective goal.
• Proven experience with documenting and communicating complex process and workflows.
• Self-motivated and adaptable to change in a fast-paced environment.
• Excellent organizational, communication, and problem-solving skills.
• Strong problem-solving skills and efficient work ethic.

Responsibilities

• Owns the guest path to purchase and digital merchandising experience with a focus on digital shelf/product content and imagery, site search/navigation strategy and execution.
• Leads onsite search, navigation, and taxonomy strategy and execution, leveraging analytical data to continually improve the shopping experience, simplify product discovery, and drive engagement and conversion.
• Manages item authoring workflows, ensuring product content accuracy, imagery, and naming conventions align with in-store offerings.
• Oversees digital coupons, targeted promotions, and complex promotional offers in partnership with marketing and merchandising.
• Serves as eCommerce SME for retail Category Management and data procedures for online merchandising.
• Drives alignment of online product assortment and merchandising priorities across first- and third-party experiences.
• Monitors online traffic, engagement, conversion, and merchandising performance and communicates total performance summaries.
• Contributes to CX roadmap with requirements for online product and search capabilities and informs platform roadmap.
• Manages internal PIM/MDM systems and 3rd party partners supporting online product information.
• Performs competitive reviews and best-practice audits, guiding internal teams and partners.

Skills

eCommerce

Merchandising

Analytics

Leadership

Communication

Problem solving

Cross-functional

Education

Bachelor’s degree in eCommerce, digital marketing, merchandising, or related field

Tools

Google Analytics

Job description

Lowes Foods, LLC is seeking a Manager, eCommerce Merchandising and Experience to set vision, roadmap, and standards for digital merchandising and the onsite shopping experience. You will drive guest engagement, basket size, and online orders across omnichannel experiences and partner ecosystems.

You will lead onsite search, browse/navigation, taxonomy, and digital content strategies, aligning with CX, marketing, and IT partners to optimize product discovery and digital shelf while guiding a team