Ecommerce Experience & Conversion Lead

VSP Vision Care; Cynthian Township (OH); On-site; USD 65,000 - 109,000; Full time

Benefits offered by this job

Bonuses & commissions

Job summary

VSP Vision Care is seeking a results-oriented ecommerce optimization leader to craft and execute a cohesive strategy across site experience, category, and brand teams. You will drive engagement, presentation of products, and conversion through data-driven SEO and A/B testing.

You will partner with marketing, analytics, and creative resources to translate goals into a calendar of online experiences, campaigns, and shopper journey enhancements that maximize sales and customer satisfaction.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field or equivalent experience.
• 4+ years in an ecommerce role with proven conversion/sales impact.
• Experience with B2C retail or fashion/accessories a plus.
• Strong communication and problem-solving skills.
• Detail-oriented, highly organized, proactive, able to work independently.

Responsibilities

• Formulate and execute optimization strategy for ecommerce website experiences.
• Collaborate with site experience, category, brand, and creative teams.
• Plan and execute strategies to present products and services to maximize engagement and sales.
• Provide data-driven insights and SEO recommendations for campaigns.
• Drive shopper journey optimization to improve satisfaction and conversion.
• QA store storefront daily and align content with marketing communications.
• Coordinate with IT and external agencies on website changes.
• Develop and execute rigorous testing of customer journeys and ideas.

Skills

Ecommerce strategy

SEO optimization

A/B testing

Data-driven decision making

Cross-functional collaboration

Leadership

Content optimization

Education

Bachelor’s degree in Business or Marketing

Tools

MS Office

Job description

VSP Vision Care is seeking a results-oriented ecommerce optimization leader to craft and execute a cohesive strategy across site experience, category, and brand teams. You will drive engagement, presentation of products, and conversion through data-driven SEO and A/B testing.

You will partner with marketing, analytics, and creative resources to translate goals into a calendar of online experiences, campaigns, and shopper journey enhancements that maximize sales and customer satisfaction.