eCommerce Optimization Manager

VSP Vision Care; Cynthian Township (OH); On-site; USD 65,000 - 109,000; Full time

Benefits offered by this job

Bonuses & commissions

Job summary

VSP Vision Care is seeking a results-oriented ecommerce optimization leader to craft and execute a cohesive strategy across site experience, category, and brand teams. You will drive engagement, presentation of products, and conversion through data-driven SEO and A/B testing.

You will partner with marketing, analytics, and creative resources to translate goals into a calendar of online experiences, campaigns, and shopper journey enhancements that maximize sales and customer satisfaction.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field or equivalent experience.
• 4+ years in an ecommerce role with proven conversion/sales impact.
• Experience with B2C retail or fashion/accessories a plus.
• Strong communication and problem-solving skills.
• Detail-oriented, highly organized, proactive, able to work independently.

Responsibilities

• Formulate and execute optimization strategy for ecommerce website experiences.
• Collaborate with site experience, category, brand, and creative teams.
• Plan and execute strategies to present products and services to maximize engagement and sales.
• Provide data-driven insights and SEO recommendations for campaigns.
• Drive shopper journey optimization to improve satisfaction and conversion.
• QA store storefront daily and align content with marketing communications.
• Coordinate with IT and external agencies on website changes.
• Develop and execute rigorous testing of customer journeys and ideas.

Skills

Ecommerce strategy

SEO optimization

A/B testing

Data-driven decision making

Cross-functional collaboration

Leadership

Content optimization

Education

Bachelor’s degree in Business or Marketing

Tools

MS Office

Job description

Formulate and execute a cohesive and ongoing optimization strategy for the ecommerce website experience, in collaboration with teams representing, site experience, category management, brand management, and creative design.

Responsible for planning and executing strategies to best present the characteristics and features of the site’s product and service offerings while driving consumer engagement and maximizing sales conversion

Partner in strategic planning with ecommerce business leads (category, product, platform, UX), digital marketing/brand management, analytics, market research, and creative resources to form strategic plans that translate business goals, consumer/category insights, and creative ideas into a calendar of engaging and effective online experiences

Support site content tactical planning and marketing campaigns with data-driven insights and SEO recommendations

Implement an effective strategy and plan for optimizing the shopper journey to maximize sales and customer satisfaction

Manage, maintain, and conduct QA on the storefront daily

Support digital marketing plans including enhancement of brand image and key initiatives

Align and execute site experience improvements and optimizations in concert with ongoing traffic-driving activities such as email, SEM/SEO, social media and other digital marketing channels

Execute website changes to support initiatives partnering with outside agencies and other internal teams

Collaborate with customer service and other operational teams as well as digital marketing/brand management to ensure the site’s content and experience are aligned with operations and marketing communications

Continually gauge usability and content effectiveness by collaborating with site experience, category management, analytics, and research teams to create and share website reports, evaluate site satisfaction and sales performance, form and make recommendations for site optimization and implement go-forward tactics

Partner with team to develop and execute rigorous testing of website customer journeys and new ideas that assist in customer understanding of product and service offerings that improve the user experience, by optimizing satisfaction, conversion, and average order value

Work with IT to ensure any technical issues or production needs are addressed in timely fashion

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in Business, Marketing, or related field or equivalent experience

4+ years relevant experience in an ecommerce capacity, with a proven track record of conversion/sales success

Experience with B2C retail and fashion/accessories is a plus

Proven ability to succeed in both collaborative and independent work environments

Strong understanding of branding and the customer experience

Strong communication and problem-solving skills

Detail-oriented, highly organized, proactive, able to work independently while also contributing to team effort

Strong leadership and organizational skills

Strong in MS Office

Ability to exercise discretion and independent judgment in performing job duties

For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment

#LI-RETAIL

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions.

Salary Ranges: $63,000.00 - $108,675.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

As a regular part of doing business, VSPVision ("VSP") collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.