eCommerce Optimization Manager

Vrijwilligers Service Punt; United States; Hybrid; USD 63,000 - 109,000; Full time

Job summary

VSP Vision is seeking an experienced Ecommerce/UX strategist to formulate and execute a cohesive optimization plan for the online shopping experience. You will work with site experience, category/product management, brand/digital marketing, analytics, and creative teams to drive engagement and sales.

The role focuses on planning campaigns, optimizing shopper journeys, and delivering data-driven insights while collaborating across departments to align operations and marketing communications.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field or equivalent experience.
• 4+ years relevant experience in an ecommerce capacity with a track record of conversion/sales success.
• Experience with B2C retail and fashion/accessories is a plus.

Responsibilities

• Formulate and execute a cohesive optimization strategy for the ecommerce site experience in partnership with cross-functional teams.
• Plan and execute strategies to present product/services and maximize sales conversion.
• Collaborate in strategic planning with ecommerce leads, digital marketing, analytics, and creative resources.
• Provide data-driven SEO recommendations and optimize shopper journeys to maximize satisfaction and AOV.
• Perform QA on storefront daily and support content/tactical planning for campaigns.
• Coordinate testing of customer journeys and new ideas with IT and external partners.

Skills

Leadership

Communication

Problem-solving

Detail-oriented

Organized

Independent work

Team player

Education

Bachelor's degree in Business/Marketing

Tools

MS Office

Job description

Formulate and execute a cohesive and ongoing optimization strategy for the ecommerce website experience, in collaboration with teams representing, site experience, category management, brand management, and creative design. Responsible for planning and executing strategies to best present the characteristics and features of the site’s product and service offerings while driving consumer engagement and maximizing sales conversion Partner in strategic planning with ecommerce business leads (category, product, platform, UX), digital marketing/brand management, analytics, market research, and creative resources to form strategic plans that translate business goals, consumer/category insights, and creative ideas into a calendar of engaging and effective online experiences Support site content tactical planning and marketing campaigns with data-driven insights and SEO recommendations Implement an effective strategy and plan for optimizing the shopper journey to maximize sales and customer satisfaction Manage, maintain, and conduct QA on the storefront daily Support digital marketing plans including enhancement of brand image and key initiatives Align and execute site experience improvements and optimizations in concert with ongoing traffic-driving activities such as email, SEM/SEO, social media and other digital marketing channels Execute website changes to support initiatives partnering with outside agencies and other internal teams Collaborate with customer service and other operational teams as well as digital marketing/brand management to ensure the site’s content and experience are aligned with operations and marketing communications Continually gauge usability and content effectiveness by collaborating with site experience, category management, analytics, and research teams to create and share website reports, evaluate site satisfaction and sales performance, form and make recommendations for site optimization and implement go-forward tactics Partner with team to develop and execute rigorous testing of website customer journeys and new ideas that assist in customer understanding of product and service offerings that improve the user experience, by optimizing satisfaction, conversion, and average order value Work with IT to ensure any technical issues or production needs are addressed in timely fashion.

Job Specifications

• Bachelor’s degree in Business, Marketing, or related field or equivalent experience
• 4+ years relevant experience in an ecommerce capacity, with a proven track record of conversion/sales success
• Experience with B2C retail and fashion/accessories is a plus
• Proven ability to succeed in both collaborative and independent work environments
• Strong understanding of branding and the customer experience
• Strong communication and problem‑solving skills
• Detail‑oriented, highly organized, proactive, able to work independently while also contributing to team effort
• Strong leadership and organizational skills
• Strong in MS Office
• Ability to exercise discretion and independent judgment in performing job duties

For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment.

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. Salary Ranges: $63,000.00 - $108,675.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status.

We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

At VSP Vision, we’re all about seeing potential—literally! We believe that everyone deserves access to quality vision care, and we’re on a mission to make that happen.

With nearly 70 years in the eye health industry, our team is driven by compassion, care, and a shared mission to help people see every possibility.

When you join our global family of nearly 15,000 teammates, you’re stepping into a world where innovation meets impact.

We value collaboration, inclusion, and making sure that everyone feels they belong.

Ready to grow your career in an environment that’s as supportive as it is inspiring? Then VSP is the place for you.

Let’s work together to create a clearer, brighter future—one person at a time. Follow your heart to VSP! #VisionWithHeart