eCommerce Optimization Manager

Eyefinity, Inc.; Northern (KY); Hybrid; USD 63,000 - 109,000; Full time

Job summary

Eyefinity, Inc. is seeking an experienced eCommerce Optimization Manager to drive the on-site experience and conversion.

You will partner with site experience, category management, brand management, and creative design to translate business goals into engaging online experiences. You will plan and execute optimization, QA storefront daily, support digital marketing campaigns, guide testing of customer journeys, and collaborate with IT to resolve production issues while improving customer

Qualifications

• Bachelor's degree or equivalent experience required.
• 4+ years in ecommerce with proven conversion/sales success.
• B2C retail or fashion/accessories experience is a plus.
• Strong communication, problem-solving, and organizational skills.
• Ability to work independently and in teams.

Responsibilities

• Formulate and execute a cohesive optimization strategy for ecommerce experiences.
• Collaborate with cross-functional teams to translate insights into online experiences.
• Plan and execute site content tactics and marketing campaigns with data-driven SEO suggestions.
• QA storefront daily and ensure alignment with marketing communications.
• Lead testing of shopper journeys to improve satisfaction and average order value.
• Work with IT to address technical issues promptly.

Skills

Ecommerce experience

Brand management

Communication skills

Leadership

MS Office proficiency

Education

Bachelor's degree in Business, Marketing, or related field

Tools

MS Office

Job description

## eCommerce Optimization ManagerApply: Remote: Remote US: Full time: Posted Today: R-9945Formulate and execute a cohesive and ongoing optimization strategy for the ecommerce website experience, in collaboration with teams representing, site experience, category management, brand management, and creative design.Responsible for planning and executing strategies to best present the characteristics and features of the site’s product and service offerings while driving consumer engagement and maximizing sales conversion Partner in strategic planning with ecommerce business leads (category, product, platform, UX), digital marketing/brand management, analytics, market research, and creative resources to form strategic plans that translate business goals, consumer/category insights, and creative ideas into a calendar of engaging and effective online experiences Support site content tactical planning and marketing campaigns with data-driven insights and SEO recommendations Implement an effective strategy and plan for optimizing the shopper journey to maximize sales and customer satisfaction Manage, maintain, and conduct QA on the storefront daily Support digital marketing plans including enhancement of brand image and key initiatives Align and execute site experience improvements and optimizations in concert with ongoing traffic-driving activities such as email, SEM/SEO, social media and other digital marketing channels Execute website changes to support initiatives partnering with outside agencies and other internal teams Collaborate with customer service and other operational teams as well as digital marketing/brand management to ensure the site’s content and experience are aligned with operations and marketing communications Continually gauge usability and content effectiveness by collaborating with site experience, category management, analytics, and research teams to create and share website reports, evaluate site satisfaction and sales performance, form and make recommendations for site optimization and implement go-forward tactics Partner with team to develop and execute rigorous testing of website customer journeys and new ideas that assist in customer understanding of product and service offerings that improve the user experience, by optimizing satisfaction, conversion, and average order value Work with IT to ensure any technical issues or production needs are addressed in timely fashion **Job Specifications** *Typically has the following skills or abilities:* Bachelor’s degree in Business, Marketing, or related field or equivalent experience 4+ years relevant experience in an ecommerce capacity, with a proven track record of conversion/sales success Experience with B2C retail and fashion/accessories is a plus Proven ability to succeed in both collaborative and independent work environments Strong understanding of branding and the customer experience Strong communication and problem-solving skills Detail-oriented, highly organized, proactive, able to work independently while also contributing to team effort Strong leadership and organizational skills Strong in MS Office Ability to exercise discretion and independent judgment in performing job dutiesFor roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment#LI-RETAILCompensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. Salary Ranges: $63,000.00 - $108,675.00