Ecommerce Content Lead - Beauty & Pro Brands

Henkel Mexicana; Culver City (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

Financial: 401k matching and bonus

Job summary

Henkel’s Consumer Brands Marketing in the United States seeks an eCommerce Content Manager to lead content planning, creation, and optimization across brand websites and retailer platforms including Amazon and TikTok Shop.

You will partner with Brand Marketing and Creative teams to support product launches, campaigns, and education initiatives, while managing production with agencies, creators, and freelancers. A strong background in CMS, DAM, and PIM is preferred.

Qualifications

• Bachelor's degree required in Marketing, Communications, Digital Media, or related field.
• 5+ years in Digital Content, Content Marketing, Ecommerce Content, or Digital Marketing.
• Experience managing content across social, web, ecommerce, CRM, and retailer platforms.
• Strong understanding of content strategy, SEO, analytics, and content performance measurement.
• Familiarity with PIM, CMS, DAM, and project management platforms.
• Excellent communication, organization, and stakeholder management skills.
• Experience collaborating with designers, content creators, agencies, and production partners.
• Experience in beauty, professional beauty, fashion, lifestyle, or CPG preferred.

Responsibilities

• Develop and manage content strategies and editorial calendars across digital and ecommerce channels.
• Own content planning, creation, publishing, and optimization for brand websites and customer ecommerce platforms.
• Partner with Brand Marketing and Creative teams to support product launches, campaigns, promotions, and education initiatives.
• Manage content production with agencies, creators, photographers, videographers, and freelancers.
• Oversee ecommerce and retailer content, including PDP copy, imagery, and merchandising assets including the management of PIM.
• Ensure content aligns with brand standards, SEO best practices, and consumer insights.
• Monitor content performance and leverage analytics to optimize engagement and conversion.
• Maintain content management processes, digital assets, and governance standards.
• Stay current on digital, social, and beauty trends to identify new opportunities and best practices.

Skills

Content strategy

SEO

Analytics

Content marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

CMS

DAM

PIM

Job description

Henkel’s Consumer Brands Marketing in the United States seeks an eCommerce Content Manager to lead content planning, creation, and optimization across brand websites and retailer platforms including Amazon and TikTok Shop.

You will partner with Brand Marketing and Creative teams to support product launches, campaigns, and education initiatives, while managing production with agencies, creators, and freelancers. A strong background in CMS, DAM, and PIM is preferred.