Brand E-Commerce Lead: Conversion & Customer Experience

Dia & Co; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive Health Benefits

Employer HSA Contribution

401K Match

Hybrid Work Schedule

Wellness Initiatives

Employee Discounts

Generous PTO

Equal Opportunity Employer

Job summary

FULLBEAUTY Brands is seeking a Brand E-Commerce Manager to drive the brand site and channel performance. You will partner with Merchandising, Planning, Technology, and Creative Services to optimize the online experience, manage owned channels like email and SMS, and support paid channels with data-driven insights.

The role requires entrepreneurship, leadership, and strong knowledge of web business concepts to improve usability and conversion across brand campaigns.

Qualifications

• Bachelor’s level education or higher with evidence of online retail experience.
• Strong analytical capabilities and comfort with data-driven decision making.
• Experience coordinating across merchandising, planning, technology, and creative teams.

Responsibilities

• Oversee and report on site and brand performance, identifying opportunities.
• Manage relationship with paid marketing agencies and assets upload tracking.
• Monitor paid performance and align with strategy for social and search.
• Create monthly email strategies with send times, topics and segments.
• Brief creative teams for assets across paid, email and SMS channels.
• Assist digital planning with bottoms‑up business planning activities.
• Collaborate with merchandising, inventory, and creative to drive campaigns.
• Recommend site usability improvements to optimize conversion.
• Define requirements with the tech team and perform UAT testing.
• Ensure pricing and site merchandising support marketing channel performance.
• Analyze industry trends and consumer needs to identify opportunities.

Skills

Analytic skills

Cross-functional collaboration

Email marketing strategy

Web usability knowledge

Data interpretation

Education

4-year degree

Master’s degree

Tools

Google Analytics

Excel

A/B testing

Job description

FULLBEAUTY Brands is seeking a Brand E-Commerce Manager to drive the brand site and channel performance. You will partner with Merchandising, Planning, Technology, and Creative Services to optimize the online experience, manage owned channels like email and SMS, and support paid channels with data-driven insights.

The role requires entrepreneurship, leadership, and strong knowledge of web business concepts to improve usability and conversion across brand campaigns.