Amazon Content & SEO Manager

Cesna Recruitment; Port Washington (WI); On-site; USD 85,000 - 110,000; Full time

Job summary

Cesna Recruitment is seeking an Amazon Content & SEO Manager to elevate beauty brands on Amazon with keyword-rich product content and data-driven optimization.

You will own listings across all ASINs, develop SEO strategies, conduct keyword research with Brand Analytics and Helium 10, and lead A+ Content and Brand Store initiatives while collaborating with design and monitoring performance metrics.

Qualifications

• 5+ years of experience in Amazon content management and SEO optimization.
• Deep understanding of Amazon SEO, keyword research, search ranking, and conversion optimization.
• Strong copywriting skills with the ability to write compelling, keyword-integrated product content.
• Ability to balance brand storytelling with SEO and conversion objectives.

Responsibilities

• Own and optimize Amazon product listings across all ASINs, including titles, bullet points, descriptions, backend keywords, images, and other content elements.
• Develop and execute Amazon SEO strategies to improve organic search ranking, product discoverability, traffic, and conversion.
• Conduct keyword research using Amazon Brand Analytics and tools such as Helium 10 to identify search and content opportunities.
• Lead the creation and continuous optimization of A+ Content, Brand Store pages, and other enhanced Brand Content
• Collaborate with the design team to ensure content aligns with brand guidelines and visual identity
• Monitor and analyze key content and SEO performance metrics, including organic rankings, CTR, conversion rate, and BSR, and translate insights into optimization actions.
• Monitor listing content compliance, and suppression issues, and proactively resolve issues to maintain strong digital shelf performance
• Support new product launches and key seasonal initiatives with fully optimized listings, while staying current on Amazon algorithms changes, content requirements, and SEO best practices.

Skills

Amazon SEO

Keyword research

Copywriting

A+ Content creation

Brand Store management

Content optimization

Data-driven decision making

Tools

Helium 10

MerchantWords

Amazon Brand Analytics

Job description

Amazon Content & SEO Manager

We are looking for a creative and data-driven Amazon Content & SEO Manager to elevate the presence of our beauty brands on Amazon through best-in-class product content and search optimization. This role is responsible for ensuring our listings drive discovery, conversion, and brand loyalty through compelling, keyword-rich content.

Own and optimize Amazon product listings across all ASINs, including titles, bullet points, descriptions, backend keywords, images, and other content elements.

Develop and execute Amazon SEO strategies to improve organic search ranking, product discoverability, traffic, and conversion.

Conduct keyword research using Amazon Brand Analytics and tools such as Helium 10 to identify search and content opportunities.

Lead the creation and continuous optimization of A+ Content, Brand Store pages, and other enhanced Brand Content

Collaborate with the design team to ensure content aligns with brand guidelines and visual identity

Monitor and analyze key content and SEO performance metrics, including organic rankings, CTR, conversion rate, and BSR, and translate insights into optimization actions.

Monitor listing content compliance, and suppression issues, and proactively resolve issues to maintain strong digital shelf performance

Support new product launches and key seasonal initiatives with fully optimized listings, while staying current on Amazon algorithms changes, content requirements, and SEO best practices.

5+ years of experience in Amazon content management and SEO optimization, digital merchandising, or marketplace management.

Deep understanding of Amazon SEO, keyword research, search ranking, and conversion optimization

Strong copywriting skills with the ability to write compelling, keyword-integrated product content

Ability to balance brand storytelling with SEO and conversion objectives

Hands-on experience creating A+ Content and managing Amazon Brand Stores, with proficiency in keyword research tools such as Helium 10 or MerchantWords.

Experience in beauty, personal care, or CPG category preferred