Ecommerce Marketing Manager: Content, Assets & Launches

Tata Technologies Ltd.; Culver City (CA); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Tata Technologies Ltd. in Culver City, CA is seeking a Marketing Content Specialist to drive eCommerce content across Kenra Professional channels, develop PDP content for launches, and coordinate assets for retailers and owned sites.

The role partners with Brand, Creative, and Account teams to publish accurate, timely content, maintain asset libraries, and support go-to-market campaigns with compelling digital materials.

Formación

• CPG brand marketing experience with eCommerce or retail merchandising.
• Ability to develop accurate, on-brand PDP content.
• Experience with coordinating cross-channel assets.

Responsabilidades

• Support development and execution of eCommerce content across all sales channels and the Kenra Professional site.
• Assist PDP content creation for existing products and launches, ensuring accuracy and brand consistency.
• Coordinate PDP asset creation across retailer and owned channels.
• Maintain the eCommerce asset library, including imagery, video, and lifestyle content.
• Create retailer-specific marketing materials, banners, emails, CRM content, and PDP assets.
• Partner with Key Account Managers to develop retailer eCommerce assets.
• Upload and monitor product content within Syndigo, ensuring accuracy and publishing on schedule.
• Collaborate with Amazon and Creative teams to update advertising and PDP assets.
• Support go-to-market initiatives by coordinating development and delivery of eCommerce assets.
• Collaborate with Brand and Creative teams to bring launches to life across channels.
• Coordinate with internal teams and external partners to ensure timely marketing deliverables.
• Assist in creating in-store merchandising displays and promotional materials from concept to delivery.
• Support influencer box assembly and execution for product launches.
• Conduct industry and competitive research to support eCommerce and marketing initiatives.
• Monitor eCommerce content for accuracy and completeness and coordinate revisions.

Conocimientos

Ecommerce marketing

Brand marketing

Retail merchandising

Content creation

Educación

Bachelor's in Marketing

MBA preferred

Descripción del empleo

Tata Technologies Ltd. in Culver City, CA is seeking a Marketing Content Specialist to drive eCommerce content across Kenra Professional channels, develop PDP content for launches, and coordinate assets for retailers and owned sites.

The role partners with Brand, Creative, and Account teams to publish accurate, timely content, maintain asset libraries, and support go-to-market campaigns with compelling digital materials.