Brand E‑Commerce Lead: Growth, UX & Channel Strategy

June & Vie; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

HSA contribution

401K match

PTO

Hybrid work

Employee discounts

Wellness initiatives

Life insurance

Promote from within

Internal charity

Job summary

FULLBEAUTY Brands is seeking a Brand E-Commerce Manager to optimize the brand website and channel performance, driving conversion and customer satisfaction. You will collaborate with Merchandising, Planning, Technology, and Creative Services to shape the digital experience across owned channels including email and SMS.

Responsibilities include analyzing performance, managing paid media input, developing email strategies, and guiding cross-functional teams to deliver brand-driven content and a

Qualifications

• 3-5 years of e-commerce experience with online retail understanding.
• Strong analytical skills and data-driven decision making.
• Ability to present insights clearly to cross-functional partners.
• Experience improving usability and conversion on digital platforms.
• Comfort collaborating with Merchandising, Planning, Technology and Creative Services.

Responsibilities

• Oversee site and brand performance and report on channel opportunities.
• Manage relationship with paid marketing agency and asset uploads.
• Monitor paid marketing performance and support strategy for paid social/search.
• Create monthly email strategies with send times, topics, and segments.
• Brief creative requests for Paid, Email, and SMS channels using performance insights.
• Assist in digital-driven bottom-up planning activities.
• Collaborate with Merchandising, Inventory, and Creative to drive content and pages.
• Recommend usability improvements to optimize conversion and customer experience.
• Define requirements with online tech and conduct User Acceptance Testing.
• Ensure pricing and merchandise setup supports marketing performance.
• Analyze industry trends and consumer needs for online merchandising.
• Communicate needs and trends during cross-functional calendar reviews.
• Identify business opportunities and risks from sales and marketplace data.

Skills

E-commerce experience

Analytical skills

Cross-functional teamwork

Presentation skills

Web usability knowledge

Job description

FULLBEAUTY Brands is seeking a Brand E-Commerce Manager to optimize the brand website and channel performance, driving conversion and customer satisfaction. You will collaborate with Merchandising, Planning, Technology, and Creative Services to shape the digital experience across owned channels including email and SMS.

Responsibilities include analyzing performance, managing paid media input, developing email strategies, and guiding cross-functional teams to deliver brand-driven content and a