Marketing Manager

Tata Technologies Ltd.; Culver City (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Tata Technologies Ltd. in Culver City, CA is seeking a Marketing Content Specialist to drive eCommerce content across Kenra Professional channels, develop PDP content for launches, and coordinate assets for retailers and owned sites.

The role partners with Brand, Creative, and Account teams to publish accurate, timely content, maintain asset libraries, and support go-to-market campaigns with compelling digital materials.

Qualifications

• CPG brand marketing experience with eCommerce or retail merchandising.
• Ability to develop accurate, on-brand PDP content.
• Experience with coordinating cross-channel assets.

Responsibilities

• Support development and execution of eCommerce content across all sales channels and the Kenra Professional site.
• Assist PDP content creation for existing products and launches, ensuring accuracy and brand consistency.
• Coordinate PDP asset creation across retailer and owned channels.
• Maintain the eCommerce asset library, including imagery, video, and lifestyle content.
• Create retailer-specific marketing materials, banners, emails, CRM content, and PDP assets.
• Partner with Key Account Managers to develop retailer eCommerce assets.
• Upload and monitor product content within Syndigo, ensuring accuracy and publishing on schedule.
• Collaborate with Amazon and Creative teams to update advertising and PDP assets.
• Support go-to-market initiatives by coordinating development and delivery of eCommerce assets.
• Collaborate with Brand and Creative teams to bring launches to life across channels.
• Coordinate with internal teams and external partners to ensure timely marketing deliverables.
• Assist in creating in-store merchandising displays and promotional materials from concept to delivery.
• Support influencer box assembly and execution for product launches.
• Conduct industry and competitive research to support eCommerce and marketing initiatives.
• Monitor eCommerce content for accuracy and completeness and coordinate revisions.

Skills

Ecommerce marketing

Brand marketing

Retail merchandising

Content creation

Education

Bachelor's in Marketing

MBA preferred

Job description

• Support the development and execution of eCommerce content across all sales channels and the Kenra Professional website, including homepage, landing page, customer PDP pages, and promotional content for professional and consumer audiences.


• Assist in the development of PDP content and creative assets for existing products and new launches, ensuring accuracy, consistency, and adherence to brand guidelines.


• Coordinate the creation and updates of above-the-fold and below-the-fold PDP assets across retailer and owned channels.


• Maintain the eCommerce asset library, including PDP imagery, videos, model photography, lifestyle content, claims, and supporting creative assets.


• Create and update retailer-specific marketing materials, including banners, emails, CRM content, PDP assets, and other digital marketing support materials.


• Partner with Key Account Managers to develop and execute retailer-specific eCommerce marketing assets and content, ensuring customer requirements and promotional needs are supported accurately and on time.


• Upload, maintain, and monitor product content and assets within Syndigo, ensuring information is accurate, complete, and published on schedule.


• Partner with the Amazon team and Creative team to develop and update advertising and PDP assets as needed.


• Support go-to-market initiatives by coordinating the development, approval, and delivery of eCommerce assets and retailer marketing materials for product launches and campaigns.


• Collaborate with the Brand and Creative teams to bring product launches and marketing campaigns to life across eCommerce and in-store channels through compelling content, merchandising, and promotional materials.


• Coordinate with internal teams and external partners to ensure marketing deliverables are completed accurately and on time.


• Assist with the development and execution of in-store merchandising displays and promotional materials from concept through production and delivery.


• Support influencer box assembly and execution for product launches and marketing campaigns, including coordination of materials, approvals, and shipment logistics.


• Conduct industry and competitive research to support eCommerce, digital marketing, merchandising, and product launch initiatives.


• Monitor eCommerce content for accuracy and completeness, identifying updates and coordinating revisions as needed.

Qualifications:

• Bachelors in Marketing; MBA preferred.


• Min 3-5+ years of CPG brand marketing experience, specifically ecomm and/or retail merchandising related experience