Eastern Foodservice Sales Growth Leader

Barcel USA LLC; Coppell (TX); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Barcel USA LLC is seeking an AfH Regional Sales Manager for the Eastern United States, focusing on driving growth in the Away From Home channel. The role emphasizes developing distribution, expanding brand penetration, and leading broker networks to achieve annual sales objectives across AFH segments.

You will work cross-functionally with Marketing, R&D, Finance, and Operations to launch programs, translate market insights into opportunities, and support regional promotions.

Qualifications

• Bachelor's degree in Business, Marketing, Sales or related field.
• 5-10 years of foodservice sales experience.
• Demonstrated experience managing broker organizations and distributor relationships.
• Strong understanding of AFH market segments and foodservice distribution systems.
• Experience developing customer growth plans and sales strategies.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong business acumen and analytical capabilities.
• Proficiency with Microsoft Office, CRM systems (Salesforce preferred), and business analytics tools.
• Ability to travel throughout the Eastern United States.

Responsabilités

• Develop and execute regional sales strategies that deliver annual sales, profit, and distribution objectives.
• Build annual business plans and growth initiatives aligned with AFH objectives.
• Identify and prioritize growth opportunities across key AFH segments.
• Develop operator penetration plans and customer-specific growth strategies.
• Drive distribution gains and menu integration opportunities throughout the region.
• Lead and manage broker organizations and establish performance expectations.
• Conduct broker reviews and territory planning meetings.
• Provide ongoing product training, sales tools, and market intelligence.
• Ensure broker teams execute customer priorities and regional growth initiatives.
• Develop market-level action plans to accelerate sales opportunities.
• Partner with brokers to identify and secure new operator and chain business.
• Collaborate with Marketing, R&D, and Innovation to launch new products and programs.
• Translate customer and marketplace insights into future opportunities.
• Support regional and national promotional activations.
• Drive execution of product launches and limited time offers.
• Manage regional RFPs, bids, contract renewals, and customer agreements.
• Ensure compliance with customer requirements and deadlines.
• Monitor contract performance and identify opportunities for expansion.
• Partner with internal stakeholders to maximize awarded business.
• Represent Takis Brands at trade shows; engage events and conferences.
• Conduct operator presentations, menu reviews, and product demonstrations.
• Promote brand awareness and drive trial through activation programs.

Connaissances

Foodservice sales

Broker management

Strategic planning

Customer relationship building

Sales analytics

CRM (Salesforce)

Formation

Bachelor's degree in Business/Marketing/Sales

Outils

Salesforce

CRM tools

Microsoft Office

Description du poste

Barcel USA LLC is seeking an AfH Regional Sales Manager for the Eastern United States, focusing on driving growth in the Away From Home channel. The role emphasizes developing distribution, expanding brand penetration, and leading broker networks to achieve annual sales objectives across AFH segments.

You will work cross-functionally with Marketing, R&D, Finance, and Operations to launch programs, translate market insights into opportunities, and support regional promotions.