E-commerce Social Media Analyst

Placements24; Willows (CA); Remote; USD 19,000 - 31,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary based on experience

Opportunities for professional growth

Job summary

Placements24 is seeking an E‑commerce Social Media Analyst to join a fully remote team, supporting operations from Welkom, Free State. You will dissect social media and e‑commerce performance, turning data into insights that drive campaigns, traffic, and conversions.

The role emphasizes analytical rigor, data visualization, and cross‑functional collaboration. The position offers remote flexibility, with opportunities to influence digital marketing strategy, develop dashboards, and stay current

Qualifications

• Bachelor's degree or higher in a quantitative field.
• Proven ability to analyze data from multiple social platforms.
• Strong reporting and data visualization skills.
• Excellent written and verbal communication.

Responsibilities

• Collect and analyze data from social platforms (Facebook, Instagram, Twitter, TikTok) and e‑commerce analytics tools (Google Analytics).
• Track, measure, and report on performance metrics including traffic, engagement, and conversions.
• Identify trends and insights to inform social media and e‑commerce strategies.
• Develop dashboards and reports to visualize performance for stakeholders.
• Provide actionable recommendations for optimization and audience targeting.
• Collaborate with marketing and e‑commerce teams to set KPIs and goals.

Skills

Analytical mindset

Data storytelling

Communication skills

Education

Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or related quantitative field

Tools

Facebook Insights

Instagram Analytics

Twitter Analytics

Google Analytics

Job description

About the Role

Our client is seeking a sharp and analytical E-commerce Social Media Analyst to join their remote team, supporting operations from Welkom, Free State. This role is vital for dissecting the performance of our social media campaigns and e-commerce activities, transforming raw data into actionable insights that drive strategic decisions. You will be responsible for monitoring key performance indicators, generating comprehensive reports, and identifying trends that can enhance customer engagement, website traffic, and conversion rates. The ideal candidate has a strong quantitative aptitude, a keen eye for detail, and a deep understanding of social media analytics tools and e-commerce metrics. This position offers a significant opportunity to contribute to the optimization of our digital marketing efforts in a fully remote capacity, allowing for flexibility and work-life balance. You will work closely with marketing and e-commerce teams to provide data-driven recommendations and support campaign development. We value analytical rigor and a commitment to continuous improvement.

Key Responsibilities

• Collect and analyze data from various social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and e-commerce analytics tools (e.g., Google Analytics).
• Track, measure, and report on the performance of social media campaigns, website traffic, conversion rates, and customer engagement metrics.
• Identify key trends, patterns, and insights within the data to inform social media and e-commerce strategies.
• Develop dashboards and reports to visualize performance data for stakeholders.
• Provide actionable recommendations for campaign optimization, content strategy, and audience targeting.
• Monitor competitor social media activities and performance.
• Conduct A/B testing on social media content and e-commerce elements to identify best practices.
• Collaborate with marketing and e-commerce teams to set campaign goals and KPIs.
• Stay updated on the latest analytics tools and methodologies in social media and e-commerce.

Requirements

• Proven experience (2+ years) as a Data Analyst, Social Media Analyst, or in a similar analytical role within digital marketing or e-commerce.
• Strong proficiency with social media analytics platforms (e.g., Facebook Insights, Instagram Analytics, Twitter Analytics).
• Expertise in web analytics tools such as Google Analytics.
• Excellent data visualization and reporting skills.
• Strong analytical and problem-solving abilities with a high degree of accuracy.
• Proficiency in spreadsheet software (e.g., Microsoft Excel, Google Sheets) and data manipulation.
• Familiarity with social media management tools is a plus.
• Excellent written and verbal communication skills, with the ability to present complex data clearly.
• Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or a related quantitative field.
• Ability to work independently and manage time effectively in a remote setting.

Benefits

• Fully remote work arrangement, offering significant flexibility.
• Competitive salary based on experience and qualifications.
• Opportunity to work with a forward-thinking e-commerce company.
• Gain extensive experience in data analysis for digital marketing.
• Be part of a supportive and collaborative remote team environment.
• Contribute to data-driven decision-making that impacts business growth.
• Professional development opportunities.