Social Media E-commerce Strategist

Placements24; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote role

Flexible schedule

Job summary

Placements24 is seeking a strategic and innovative Social Media E-commerce Strategist to join their fully remote team. This role shapes and executes cutting-edge social media strategies that drive growth and boost online sales for our e-commerce client.

The ideal candidate has 5+ years in social media marketing, deep knowledge of platforms and consumer behavior, and a data-driven mindset to translate insights into action while collaborating with distributed teams for measurable outcomes.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or related field.
• 5+ years in social media marketing with e-commerce focus.
• Proven success delivering measurable business results.
• Strong knowledge of ad platforms and best practices.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement social media strategies aligned with e-commerce objectives.
• Identify target audiences and engage them across platforms.
• Create content strategies and storytelling that drive awareness and purchases.
• Manage campaigns including paid ads, influencer collaborations, and community management.
• Analyze performance metrics, track KPIs, and report insights.
• Collaborate with e-commerce, marketing and product teams for cohesive messaging.
• Stay updated on trends, platform updates, and emerging technologies.
• Manage social budgets and maximize ROI for campaigns.
• Foster a strong online community and customer loyalty.

Skills

Social media marketing

E-commerce growth

Campaign management

Analytics

Influencer marketing

Education

Bachelor's degree

Tools

Facebook Ads Manager

Google Analytics

TikTok Ads

Instagram Ads

Job description

About the Role

Our client is seeking a strategic and innovative Social Media E-commerce Strategist to join their fully remote team. This role is crucial in shaping and executing cutting-edge social media strategies that drive significant growth for our client's e-commerce business. You will be responsible for identifying emerging trends, developing engaging campaigns, and leveraging social platforms to connect with customers and boost online sales. As a remote-first position, you will collaborate with a distributed team, contributing your expertise to a company that values flexibility and innovation. This is an opportunity for a forward-thinking professional to lead the charge in social media marketing, focusing on tangible e-commerce outcomes. The ideal candidate possesses a deep understanding of social media algorithms, consumer behavior, and the e-commerce ecosystem, coupled with a creative flair for content and campaign development. We are looking for a data-savvy individual who can translate insights into actionable strategies, ensuring our client stays ahead in the competitive online marketplace. Your role will involve a blend of strategic planning, hands-on campaign management, and continuous performance analysis to achieve exceptional results.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce objectives, focusing on customer acquisition, engagement, and conversion.
• Identify target audiences and devise strategies to engage them across relevant social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
• Create compelling content strategies, including visual concepts, messaging, and storytelling that drives brand awareness and purchase intent.
• Manage and oversee the execution of social media campaigns, including paid social advertising, influencer collaborations, and community management.
• Analyze social media performance metrics, track KPIs, and provide insightful reports to guide future strategies and optimizations.
• Collaborate closely with e-commerce, marketing, and product teams to ensure cohesive brand messaging and promotional activities.
• Stay abreast of the latest social media trends, platform updates, and emerging technologies relevant to e-commerce.
• Conduct competitive analysis to identify opportunities and threats within the social media landscape.
• Manage social media budgets effectively and ensure optimal return on investment for campaigns.
• Foster a strong online community and drive customer loyalty through engagement and responsive interaction.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of proven experience in social media marketing, with a significant focus on e-commerce growth.
• Demonstrated success in developing and executing social media strategies that deliver measurable business results.
• Expertise in social media advertising platforms and best practices (e.g., Facebook Ads Manager).
• Strong understanding of e-commerce principles and consumer behavior online.
• Proficiency in social media analytics tools and the ability to derive actionable insights.
• Excellent written, verbal, and interpersonal communication skills.
• Creative thinking and a passion for storytelling.
• Ability to work independently and manage time effectively in a remote environment.
• Experience with influencer marketing and community management is a plus.

Benefits

This is a fully remote position offering a competitive salary and the chance to shape the social media presence of a growing e-commerce business. You will enjoy the flexibility and autonomy of working from home, supported by a collaborative and innovative team culture. Our client offers opportunities for continuous learning and professional development, allowing you to stay at the forefront of digital marketing. Be part of a forward-thinking company committed to employee well-being and success.