E-commerce Growth Hacker (Social Media Focus)

Placements24; Willows (CA); Hybrid; USD 22,000 - 38,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 is seeking an ambitious E-commerce Growth Hacker to design and execute data-driven social media growth strategies for a fast-growing online retailer. You will own experiments across TikTok, Instagram, and Facebook, working with content creators to boost acquisition and retention, while collaborating with product and marketing teams.

You thrive on rapid testing, deep analytics, and CRO, with a proven track record in scaling e-commerce via paid social.

Qualifications

• Proven experience in growth hacking or performance marketing for e-commerce.
• Strong analytics using GA or platform analytics.
• Experience with paid social ads (Facebook, TikTok).
• Bachelor's degree or equivalent experience.

Responsibilities

• Develop and execute experimental social media growth strategies to drive customer acquisition and retention.
• Identify and test new growth hacking tactics across various social media platforms (e.g., TikTok, Instagram Reels, Facebook Groups).
• Analyze campaign performance data rigorously to identify key growth levers and areas for optimization.
• Collaborate with content creators and designers to produce high-converting social media assets.
• Implement A/B testing for social media ad creatives, landing pages, and user flows.
• Monitor key growth metrics (CAC, LTV, Conversion Rate) and report on progress.
• Work cross-functionally with product and marketing teams to align growth initiatives with business objectives.
• Stay ahead of emerging social media trends, tools, and technologies relevant to growth hacking.
• Optimize social media advertising spend for maximum ROI and scalable customer acquisition.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.

Skills

Growth hacking

Performance marketing

Data analysis

A/B testing

Paid social

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Facebook Ads

TikTok Ads

A/B testing tools

Job description

About the Role Our client, a rapidly scaling e-commerce startup, is seeking a driven and innovative E-commerce Growth Hacker with a strong focus on social media strategies. This exciting opportunity is based in **Welkom, Free State**, offering a hybrid work model that combines the benefits of in-office collaboration with remote flexibility. You will be responsible for devising and implementing creative strategies to accelerate growth across social media channels, driving customer acquisition, engagement, and retention. The ideal candidate is data-driven, experimental, and possesses a deep understanding of social media marketing, analytics, and conversion rate optimization. You will work closely with marketing, product, and sales teams to identify growth opportunities and execute rapid tests. Our client fosters a culture of innovation and continuous learning, making this a perfect environment for a growth-minded professional. If you are passionate about unlocking e-commerce potential through cutting-edge social media tactics and thrive in a dynamic, results-oriented setting in **Welkom, Free State**, we want to hear from you. You'll play a critical role in shaping the company's rapid expansion and market penetration.

Key Responsibilities

• Develop and execute experimental social media growth strategies to drive customer acquisition and retention.
• Identify and test new growth hacking tactics across various social media platforms (e.g., TikTok, Instagram Reels, Facebook Groups).
• Analyze campaign performance data rigorously to identify key growth levers and areas for optimization.
• Collaborate with content creators and designers to produce high-converting social media assets.
• Implement A/B testing for social media ad creatives, landing pages, and user flows.
• Monitor key growth metrics (e.g., CAC, LTV, Conversion Rate) and report on progress.
• Work cross-functionally with product and marketing teams to align growth initiatives with business objectives.
• Stay ahead of emerging social media trends, tools, and technologies relevant to growth hacking.
• Optimize social media advertising spend for maximum ROI and scalable customer acquisition.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.

Requirements

• Proven experience in growth hacking, performance marketing, or a similar role within e-commerce.
• Demonstrated success in leveraging social media channels for rapid user acquisition and growth.
• Strong analytical skills with expertise in data analysis and interpretation (e.g., Google Analytics, platform analytics).
• Experience with A/B testing methodologies and tools.
• Proficiency in paid social media advertising platforms (e.g., Facebook Ads, TikTok Ads).
• Excellent understanding of customer acquisition funnels and conversion rate optimization (CRO).
• Creative mindset with a passion for experimentation and problem-solving.
• Strong communication and collaboration skills.
• Bachelor's degree in Marketing, Business, Data Science, or a related field, or equivalent experience.
• Familiarity with marketing automation and CRM tools is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering work-life balance.
• Significant opportunities for professional growth and development.
• Be part of a fast-paced, innovative e-commerce environment.
• Contribute directly to the growth trajectory of a startup in **Welkom, Free State**.
• Access to cutting-edge marketing tools and technologies.