Social Media Marketing Strategist

Placements24; Willows (CA); Hybrid; USD 60,000 - 100,000; Full time

Benefits offered by this job

Flexible remote work

Competitive salary + bonuses

Growth opportunities

Collaborative team

Trend-focused campaigns

Impact on brand visibility

Job summary

Placements24 is seeking a Social Media Marketing Strategist to lead the creation and execution of innovative social media campaigns. You will drive engagement, grow audiences, and enhance brand visibility across major platforms from a remote-first setting.

The role requires a data-driven mindset, strong copywriting, and hands-on experience with paid social advertising. Join a fast-growing tech startup shaping digital presence.

Qualifications

• Proven experience as a Social Media Strategist or similar role.
• Demonstrable success in developing and executing social media strategies that drive engagement and growth.
• Excellent knowledge of major social media platforms and their best practices.
• Proficiency in social media management and analytics tools.
• Strong understanding of SEO and web traffic metrics.
• Exceptional copywriting, editing, and visual communication skills.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Experience with paid social media advertising is essential.

Responsibilities

• Develop, implement, and manage comprehensive social media strategies to align with business goals and marketing objectives.
• Create, curate, and schedule engaging and relevant content across various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor channels for trends, competitors, and engagement opportunities.
• Engage with followers and respond to comments and queries professionally.
• Analyze performance metrics, generate reports, and provide insights to optimize campaigns.
• Collaborate with marketing and creative teams for brand consistency.
• Manage paid social campaigns, including targeting, budgets, and performance.
• Stay up-to-date with social media trends and platforms.
• Identify and engage with relevant influencers and brand advocates.

Skills

Social media strategy

Content creation

Analytics & reporting

Paid social advertising

SEO basics

Copywriting

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Platform analytics

Job description

About the Role

Our client, a rapidly expanding tech startup, is looking for an innovative Social Media Marketing Strategist to join their dynamic team. This position is based in Welkom, Free State , but offers the flexibility of a remote work arrangement, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing cutting-edge social media strategies across all relevant platforms to enhance brand visibility, engage target audiences, and drive measurable results. This role is perfect for a creative thinker with a data-driven approach, eager to make a significant impact on a growing digital presence. The ideal candidate will be passionate about social media trends and adept at translating them into successful marketing campaigns.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies to align with business goals and marketing objectives.
• Create, curate, and schedule engaging and relevant content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, competitor activities, and opportunities for engagement.
• Engage with followers, respond to comments and queries in a timely and professional manner, and foster a positive online community.
• Analyze social media performance metrics, generate reports, and provide insights to optimize strategies and improve campaign effectiveness.
• Collaborate with the marketing and creative teams to ensure brand consistency and develop integrated campaigns.
• Run and manage paid social media advertising campaigns, including targeting, budget allocation, and performance monitoring.
• Stay up-to-date with the latest social media best practices, emerging platforms, and digital marketing trends.
• Identify and engage with relevant influencers and brand advocates.

Requirements

• Proven experience as a Social Media Strategist, Social Media Manager, or similar role.
• Demonstrable success in developing and executing social media strategies that drive engagement and growth.
• Excellent knowledge of major social media platforms and their respective best practices.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, platform-native analytics).
• Strong understanding of SEO and web traffic metrics.
• Exceptional copywriting, editing, and visual communication skills.
• Ability to analyze data, identify trends, and translate insights into actionable strategies.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Experience with paid social media advertising is essential.

Benefits

• Flexible remote work arrangement, offering work-life balance.
• Competitive salary and potential for performance bonuses.
• Opportunities for professional growth and skill development in a fast-paced environment.
• Collaborate with a forward-thinking and innovative team.
• Be at the forefront of social media marketing trends.
• Make a significant impact on a growing tech company's brand visibility.