E-commerce Campaign & Engagement Lead

Yamibuy; Brea (CA); On-site; USD 60,000 - 78,000; Full time

Benefits offered by this job

401(k) Matching

Health Insurance: Medical, Vision, and

Paid Time Off: Vacation, Sick, and

Team Building

Employee Discount

Employee Referral

Coffee and Snacks

Job summary

Yamibuy in Brea, CA is seeking a Customer Engagement Specialist to drive English site campaigns, optimize user experience, and grow traffic, conversions, and GMV. You will work closely with Retail, Marketing, Customer Service, Product, and Operations to plan and execute campaigns that boost first-purchase conversion and retention.

The role requires 2–3 years in campaign management, strong analytical and Excel skills, and bilingual English/Mandarin abilities.

Qualifications

• 2–3 years of experience in campaign management and coordination
• Understanding of customer psychology and consumer trends/behavior
• Proven experience in campaign management and coordination, preferably in ecommerce or retail
• Strong project management and organizational skills
• Excellent communication and interpersonal skills across departments
• Experience with customer acquisition and retention strategies
• Experience with in-app live streaming and TikTok a plus
• Strong analytical skills and data-driven decision making
• Bilingual in English and Mandarin
• Advanced Excel skills (Pivot Tables, VLOOKUP)
• Problem-solving and ability to prioritize under deadlines

Responsibilities

• Develop and manage the English site campaign calendar based on seasonal moments, market trends, customer insights, and product priorities; plan and execute campaigns to drive traffic, conversion, and GMV growth.
• Manage the ongoing development and optimization of the English site, including site structure, product presentation, landing pages, and overall shopping experience.
• Develop and execute strategies to drive customer conversion and retention, including new customer campaigns and offers, membership benefits, loyalty programs, customer incentives, and other initiatives to improve first-purchase conversion, repeat purchase rate, and purchase frequency.
• Partner cross-functionally with Retail, Marketing, Customer Service, Product, Supply & Operations, and other teams to ensure successful campaign execution and site operations.
• Track and analyze site and campaign performance, including traffic, conversion, GMV, new customer conversion, repeat purchase, and customer behavior; identify opportunities and translate insights into actionable optimizations.
• Support customer acquisition by identifying and testing new growth opportunities across relevant channels, partnerships, content, and campaigns.
• Manage multiple campaigns and operational projects simultaneously, including regular quality assurance checks, while coordinating timelines, priorities, resources, and deliverables to ensure effective execution.

Skills

Campaign management

Project management

Analytical thinking

Strong communication

Bilingual: English & Mandarin

Education

Bachelor’s degree in marketing, communication, business, or related field

Tools

Microsoft Excel

Job description

Yamibuy in Brea, CA is seeking a Customer Engagement Specialist to drive English site campaigns, optimize user experience, and grow traffic, conversions, and GMV. You will work closely with Retail, Marketing, Customer Service, Product, and Operations to plan and execute campaigns that boost first-purchase conversion and retention.

The role requires 2–3 years in campaign management, strong analytical and Excel skills, and bilingual English/Mandarin abilities.