CRM Lead: Chinese Market Growth & Loyalty (NA)

Yamibuy; Brea (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Yamibuy is seeking a strategic CRM Lead in North America to own customer lifecycle marketing for Chinese-speaking customers. You will define engagement across email, SMS, push, and in-app channels, driving retention, loyalty, and lifetime value.

Collaborate with Marketing, Product, Data, Finance, and Category teams to implement scalable programs and measure impact. The role emphasizes end-to-end journey design, segmentation, and personalization, with leadership responsibility across

Qualifications

• Bachelor’s degree or equivalent in a relevant field.
• 4–5+ years in CRM, lifecycle or retention marketing, preferably in e-commerce.
• Ownership of programs that improve repeat purchase and CLV.
• Hands-on experience with CRM/marketing automation platforms and triggered journeys.
• Strong analytics, KPI reporting, and A/B testing capabilities.
• Fluency in Mandarin Chinese and English, written and spoken.
• Ability to work full-time onsite at Yamibuy’s headquarters in Brea, California.

Responsibilities

• Own the CRM strategy, roadmap, and engagement calendar across email, SMS, push, and in-app messaging.
• Define channel roles, audience strategy, cadence, and contact-frequency guidelines.
• Translate promotions and product launches into coordinated customer communications.
• Lead campaign strategy, briefing, segmentation, creative direction, QA, and measurement.
• Design end-to-end customer journeys: onboarding, repeat purchases, churn prevention, and win-back.
• Develop automated programs using purchase history, preferences, and lifecycle data.
• Shape loyalty initiatives with cross-functional teams and define value proposition.
• Evaluate offer strategy with Finance for margin impact and incremental behavior.
• Partner with Product and Data to improve data quality, tracking, and CRM capabilities.
• Identify opportunities for scalable automation and advanced customer decisioning.

Skills

CRM strategy

Channel management

Analytics

A/B testing

Loyalty programs

Segmentation

Lifecycle marketing

Cross-functional leadership

SQL basics

Mandarin Chinese

Education

Bachelor's degree in Marketing, Business, Analytics, Economics, Communications, or related field

Tools

Braze

Iterable

Klaviyo

Job description

Yamibuy is seeking a strategic CRM Lead in North America to own customer lifecycle marketing for Chinese-speaking customers. You will define engagement across email, SMS, push, and in-app channels, driving retention, loyalty, and lifetime value.

Collaborate with Marketing, Product, Data, Finance, and Category teams to implement scalable programs and measure impact. The role emphasizes end-to-end journey design, segmentation, and personalization, with leadership responsibility across