CRM Lead: Chinese Market Growth & Loyalty

Yami; Brea (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Paid time off

Job summary

Yami seeks a strategic CRM Lead to own customer lifecycle marketing, retention, and loyalty for Chinese-speaking customers in North America. You will define how we engage customers across email, SMS, push, and in-app messaging to drive growth.

Collaborate with Marketing, Product, Data, Finance, and Category teams to translate insights into measurable impact, shaping testing roadmaps and automation.

This role is on-site at Yami's headquarters in Brea, California.

Qualifications

• Bachelor’s degree required in Marketing, Business, Analytics, Economics, Communications, or a related field.
• 4–5+ years in CRM, lifecycle marketing, retention marketing, or customer marketing.
• Proven ownership of programs that improve repeat purchase, retention, or CLV.
• Hands-on experience with multichannel campaigns, customer segmentation, and triggered journeys.
• Fluent Mandarin Chinese and English, written and spoken.

Responsibilities

• Own CRM strategy across owned channels (email, SMS, push, in-app) for the Chinese market in North America.
• Define channel roles, audience strategy, cadence, and contact frequency to balance conversion with experience.
• Translate product launches and seasonal promotions into coordinated customer communications.
• Lead campaign strategy, segmentation, QA, measurement, and optimization.
• Design end-to-end customer journeys: onboarding, first-to-second purchase, repeat purchases, churn prevention, win-back.
• Develop behavior-based and automated programs using purchase history and lifecycle data.
• Shape loyalty initiatives including benefits, recognition, and repeat incentives with cross-functional teams.
• Collaborate with Finance and commercial teams to evaluate offers, margins, and incremental behavior.
• Identify opportunities for personalized discovery, cross-selling, and category engagement.
• Own segmentation strategy using transactional and behavioral data; build personalization roadmap.
• Work with Product/Data to improve data quality, event tracking, automation triggers, and CRM capabilities.
• Explore scalable automation and advanced customer decisioning as the business grows.

Skills

CRM

Lifecycle marketing

Retention marketing

Data analytics

A/B testing

Education

Bachelor’s degree in Marketing/Business/Analytics/Communications

Tools

Braze

Iterable

Klaviyo

Job description

Yami seeks a strategic CRM Lead to own customer lifecycle marketing, retention, and loyalty for Chinese-speaking customers in North America. You will define how we engage customers across email, SMS, push, and in-app messaging to drive growth.

Collaborate with Marketing, Product, Data, Finance, and Category teams to translate insights into measurable impact, shaping testing roadmaps and automation.

This role is on-site at Yami's headquarters in Brea, California.