Customer Engagement Specialist,

Yami; Brea (CA); On-site; USD 60,000 - 78,000; Full time

Benefits offered by this job

401(k) Matching

Health Insurance: Medical, Vision, and

Dental

Paid Time Off: Vacation, Sick, and

Holidays

Team Building

Employee Discount

Employee Referral

Coffee and Snacks

Job summary

Yami, headquartered in Brea, California, seeks a Customer Engagement Specialist to drive English site campaigns and optimize the shopping experience. The role collaborates across Retail, Marketing, Customer Service, Product, and Operations to plan, execute, and analyze campaigns that boost traffic, GMV, and customer retention.

The successful candidate will manage campaigns, leverage data for optimization, and contribute to growth initiatives.

Qualifications

• Bachelor’s degree in marketing, communication, business, or a related field.
• 2–3 years of experience in campaign management and coordination.
• Understanding of customer psychology and familiarity with consumer trend and behavior.
• Proven experience in campaign management in e-commerce/retail.
• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Experience with customer acquisition and retention strategies.
• Experience with in-app live streaming and TikTok is a plus.
• Strong analytical skills and data-driven decisions.

Responsibilities

• Develop and manage the English site campaign calendar based on seasonal moments, trends, insights, and priorities; plan campaigns to drive traffic, conversion, and GMV growth.
• Manage development and optimization of the English site, including structure, product presentation, landing pages, and shopping experience.
• Drive customer conversion and retention with campaigns and loyalty programs.
• Partner with Retail, Marketing, Customer Service, Product, and Ops teams for campaign execution.
• Track site/campaign performance and translate insights into optimizations.
• Support customer acquisition by testing growth opportunities across channels and partnerships.
• Manage multiple campaigns/projects with QA checks and timelines.

Skills

Campaign management

Cross-functional collaboration

Project management

Data-driven decisions

Bilingual English/Mandarin

Education

Bachelor’s degree in marketing, communication, business, or related field

Tools

Excel

TikTok

Job description

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

401(k) Matching

Health Insurance: Medical, Vision, and Dental

Paid Time Off: Vacation, Sick, and Holidays

Team Building

Employee Discount

Employee Referral

60-78K

Coffee and Snacks

Job Summary:

We are looking for a talented Customer Engagement Specialist to join the Yami team. Our main office is located in Brea, California. This critical role will highly interact with multiple internal and external teams. This position will grant first-hand access to Yami’s day-to-day operations and future campaign planning.

Job Responsibilities:

Develop and manage the English site campaign calendar based on seasonal moments, market trends, customer insights, and product priorities; plan and execute campaigns to drive traffic, conversion, and GMV growth.

Manage the ongoing development and optimization of the English site, including site structure, product presentation, landing pages, and overall shopping experience.

Develop and execute strategies to drive customer conversion and retention, including new customer campaigns and offers, membership benefits, loyalty programs, customer incentives, and other initiatives to improve first-purchase conversion, repeat purchase rate, and purchase frequency.

Partner cross-functionally with Retail, Marketing, Customer Service, Product, Supply & Operations, and other teams to ensure successful campaign execution and site operations.

Track and analyze site and campaign performance, including traffic, conversion, GMV, new customer conversion, repeat purchase, and customer behavior; identify opportunities and translate insights into actionable optimizations.

Support customer acquisition by identifying and testing new growth opportunities across relevant channels, partnerships, content, and campaigns.

Manage multiple campaigns and operational projects simultaneously, including regular quality assurance checks, while coordinating timelines, priorities, resources, and deliverables to ensure effective execution.

Qualifications (Required):

Bachelor’s degree in marketing, communication, business, or a related field.

2 - 3 years of experience in campaign management and coordination.

Understanding of customer psychology and familiarity with consumer trend and behavior.

Proven experience in campaign management and coordination, preferably in an e-commerce or retail setting.

Strong project management and organizational skills.

Excellent communication and interpersonal skills, with the ability to work effectively across multiple departments.

Experience with customer acquisition and retention strategies.

Experience with in-app live streaming and TikTok is a plus.

Strong analytical skills and ability to make data-driven decisions.

Bilingual in English and Mandarin

Advanced in Microsoft Excel (i.e., Pivot Table, V-Lookup, etc.), with the ability to perform analysis utilizing advanced features

Problem-solving and critical-thinking skills

Ability to organize and prioritize work, meet tight deadlines

Qualifications (Preferred):

Previous work experience in e-commerce and consumer brands.