Dynamic SDR: Lead Gen & Discovery Appointments

RR Donnelley & Sons; Des Moines (IA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401(k) with company match

Paid time off

Job summary

RRD in Des Moines, IA is seeking a Sales Development Representative focused on lead generation to drive new client opportunities. You will set qualified appointments for a Sales Executive and guide prospects through initial discovery while using Salesforce to track activities.

The role emphasizes outbound prospecting, strong communication, and collaboration with the sales team to build a high-value pipeline. Prior telemarketing experience is preferred.

Qualifications

• 2+ years of sales and telemarketing experience with an emphasis on cold calling.
• Proven track record of meeting or exceeding lead generation targets.
• Excellent written and verbal communication skills.
• Ability to handle objections and adapt to changing market conditions.

Responsibilities

• Leverage prospecting techniques to initiate contact with prospective clients.
• Generate interest in a discovery meeting with an RRD Sales Executive.
• Identify multiple contact points within targets and position the value proposition.
• Conduct online research to understand prospect objectives and business needs.
• Develop and manage a pipeline of prospects and provide customer experience.
• Transition a lead to the sales team after first discovery meeting.

Skills

Lead generation

Salesforce

Cold calling

Time management

Independent work

Prospecting

Research skills

Education

Associate degree in Business/Communications

Tools

Salesforce CRM

Job description

RRD in Des Moines, IA is seeking a Sales Development Representative focused on lead generation to drive new client opportunities. You will set qualified appointments for a Sales Executive and guide prospects through initial discovery while using Salesforce to track activities.

The role emphasizes outbound prospecting, strong communication, and collaboration with the sales team to build a high-value pipeline. Prior telemarketing experience is preferred.