Dynamic Sales Engineer: Live Demos & Solutions

BSA Software; Lansing (MI); On-site; USD 70,000 - 110,000; Full time

Job summary

BSA Software in Lansing, MI is seeking a Sales Engineer to deliver compelling product demonstrations to potential clients, partners, and stakeholders. You will tailor demonstrations, address client needs, and showcase value to drive acquisition and satisfaction.

Responsibilities include engaging with the sales team, staying current on product features, and mentoring others in best-practice demo techniques. Some travel to client sites is required.

Qualifications

• Bachelor’s degree in business, marketing, CS, IT, or related field.
• 2–3 years in a similar sales engineering or technical sales role.
• Willingness to travel to client sites for in-person demos.
• Proven track record of successful product demonstrations and sales support.
• Experience collaborating with sales teams and understanding the sales cycle.
• Strong presentation and storytelling abilities with excellent verbal/written communication.

Responsibilities

• Deliver live and virtual product demonstrations to prospects and partners.
• Tailor content to client needs and industry use cases based on discovery by sales teams.
• Engage audiences with interactive, memorable demos and real-time troubleshooting.
• Understand client pain points and position products as the ideal solution.
• Maintain client relationships and act as trusted advisor throughout the process.
• Collaborate with sales, product, and marketing teams; provide feedback from demos.

Skills

Excellent communication

Presentation skills

Storytelling

Demo delivery

Client relationship

Prospecting support

Sales collaboration

CRM proficiency

Technical aptitude

Travel for onsite demos

Education

Bachelor's degree in related field

Tools

Zoom

WebEx

GoToMeeting

Salesforce

Job description

BSA Software in Lansing, MI is seeking a Sales Engineer to deliver compelling product demonstrations to potential clients, partners, and stakeholders. You will tailor demonstrations, address client needs, and showcase value to drive acquisition and satisfaction.

Responsibilities include engaging with the sales team, staying current on product features, and mentoring others in best-practice demo techniques. Some travel to client sites is required.