Dynamic Ad Sales Exec: Mobile & Web Performance

Keka Technologies Private Limited; Northern (KY); Hybrid; USD 65,000 - 100,000; Full time

Job summary

Keka Technologies Private Limited in the United States is seeking a seasoned Business Development Executive to expand our mobile and web performance advertising business. You will identify and onboard direct advertisers and agencies, building a strong pipeline across high‑intent campaigns.

The role focuses on CPI, CPA, CPT, CPL, and CPQL buying models, requires industry relationships, and a track record of generating sustainable revenue.

Qualifications

• 3–5 years in mobile or web performance marketing.

Responsibilities

• Identify and onboard direct advertisers, brands, and agencies in the US.
• Build a pipeline of mobile and web campaigns across CPI, CPA, CPT, CPL, CPQL.
• Acquire MMP-tracked mobile campaigns with AppsFlyer, Adjust, Singular, Kochava, Branch.
• Onboard web-based lead-generation campaigns (forms, leads, calls, registrations, acquisitions).
• Develop opportunities across Fintech, Finance, Insurance, Casino, Sports Betting, VPN, Travel, Utilities, Home Services.
• Manage the complete sales cycle from prospecting to onboarding and launch.
• Understand advertiser KPIs such as installs, registrations, ROAS, and conversions.
• Negotiate payouts, budgets, terms, validation criteria, and reporting.
• Collaborate with account management and supply to ensure traffic quality and KPI achievement.
• Maintain an accurate pipeline with status, budgets, and launch timelines.
• Build long-term relationships to secure recurring campaigns and budget growth.
• Ensure campaigns comply with US advertising and data privacy regulations.

Skills

Mobile/Web marketing

Advertiser acquisition

Business development

Negotiation

Tools

AppsFlyer

Adjust

Singular

Kochava

Branch

Job description

Keka Technologies Private Limited in the United States is seeking a seasoned Business Development Executive to expand our mobile and web performance advertising business. You will identify and onboard direct advertisers and agencies, building a strong pipeline across high‑intent campaigns.

The role focuses on CPI, CPA, CPT, CPL, and CPQL buying models, requires industry relationships, and a track record of generating sustainable revenue.