Performance Media Buyer — Data-Driven & Growth Focused

ReachMobi; Philadelphia (Philadelphia County); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid schedule

Unlimited PTO and holidays

401k match 4%

Health/Vision/Dental

Sponsorship available

Catered lunches

Great place to work

Job summary

ReachMobi is seeking a results-driven performance marketing professional to scale our mobile app campaigns across Facebook, Google, and affiliate networks. You will own paid media programs, test creative variants, and optimize CPA, CPI, and ROI while collaborating with product and analytics teams.

The ideal candidate has 2+ years of hands-on mobile advertising experience, strong Excel skills, and comfort with SQL, Photoshop, and Illustrator.

Qualifications

• 2+ years of professional experience running performance-based mobile ad campaigns (CPC/CPI/CPA) across major platforms.
• Experience developing and testing paid UGC creative for performance marketing campaigns.
• Experience analyzing conversion rates, CTR, retention, LTV and other KPIs.
• Proficient with Excel (PivotTables, VLOOKUP, etc.).
• Experience creating ad copy (text and visuals).
• Experience with mobile advertising across Facebook/Google/affiliates.
• Advanced Photoshop and Illustrator skills.

Responsibilities

• Develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
• Organize digital media buying across display, search, and social networks to drive traffic to apps.
• Perform market research to refine paid media strategies and identify marketplace opportunities.
• Construct and optimize ad copy; drive CPA/CPM/CPC/CPI performance across media types.
• Analyze, review, and report campaign effectiveness and provide insights.
• Text and image creative creation, split testing and optimization.
• Know how to identify profitable cohorts through user-base segmentation.
• Source bid optimizations to hit product LTV and ROI.

Skills

Performance marketing

Facebook Ads

Google Ads

Affiliate networks

UGC creative testing

Data analysis

Excel

SQL

Photoshop

Illustrator

Mobile advertising

KPI analysis

Tools

SQL

Photoshop

Illustrator

Job description

ReachMobi is seeking a results-driven performance marketing professional to scale our mobile app campaigns across Facebook, Google, and affiliate networks. You will own paid media programs, test creative variants, and optimize CPA, CPI, and ROI while collaborating with product and analytics teams.

The ideal candidate has 2+ years of hands-on mobile advertising experience, strong Excel skills, and comfort with SQL, Photoshop, and Illustrator.