Performance Media Lead: Mobile & Web (Hybrid)

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

WPP Media in New York, United States, seeks a Digital Performance Media Manager for mobile app and web campaigns. You will lead day-to-day media strategy, execution, and optimization, work on attribution, and collaborate with planning and analytics teams. The role requires strong data skills and mentorship capabilities.

The position operates in a hybrid setup with in-office days, offering the chance to influence high-profile entertainment clients through integrated media solutions.

Qualifications

• 3+ years of media investment, buying, or campaign management within an agency.
• Experience managing performance-focused media campaigns, digital display, or mobile app install campaigns.
• Strong understanding of campaign measurement, attribution, and mobile app ecosystem dynamics.
• Familiarity with privacy and measurement frameworks (ATT, SKAN, deep linking, mobile attribution).
• Experience with ad serving and trafficking platforms (CM360/DCM), tracking implementation, taxonomy management, QA processes.

Responsibilities

• Lead day-to-day media strategy, execution, and optimization across web display and mobile app campaigns.
• Oversee campaign trafficking, ad serving setup, tracking implementation, taxonomy governance, and QA.
• Manage campaign pacing, performance, and budget allocation to achieve client KPIs (installs, trials, subscriptions, CPA).
• Monitor delivery and troubleshoot issues across internal teams and partners.
• Design data-driven recommendations on audience targeting, channels, and optimization opportunities.
• Mentor junior team member and collaborate with Planning, Analytics, Creative, and Ad Ops teams.

Skills

Media buying

Campaign management

Digital display

Mobile app install

Attribution & measurement

Analytics

Client communication

Mentoring

Education

Bachelor's degree in Advertising, Marketing, Communications, Business

Tools

CM360/DCM

Prisma

Kochava

Airtable

Wrike

Job description

WPP Media in New York, United States, seeks a Digital Performance Media Manager for mobile app and web campaigns. You will lead day-to-day media strategy, execution, and optimization, work on attribution, and collaborate with planning and analytics teams. The role requires strong data skills and mentorship capabilities.

The position operates in a hybrid setup with in-office days, offering the chance to influence high-profile entertainment clients through integrated media solutions.