DTC & Social Commerce Growth Lead

Church & Dwight Co., Inc.; Ewing Township (NJ); Hybrid; USD 111,000 - 158,000; Full time

Job summary

Church & Dwight Co., Inc. seeks a Direct-to-Consumer and Social Commerce Manager to lead and scale the DTC and TikTok Shop businesses across owned and social channels.

The role requires transforming TikTok Shop into a scalable growth engine, driving revenue, CAC/ROI optimization, and lifetime value while bridging creator-led commerce with enterprise strategy. The position is hybrid, based in Ewing, NJ or NYC, with in-person attendance on specific days per location.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of experience in digital commerce, social commerce, or eCommerce leadership.
• Proven track record of owning and scaling multi-million dollar digital P&Ls.
• Deep expertise in TikTok Shop, affiliate marketing, and creator ecosystems.
• Strong analytical capabilities with ability to translate data into business decisions.
• Experience managing cross-functional teams and complex stakeholder environments.
• Hands-on experience with eCommerce platforms, marketplace tools, and performance analytics.

Responsibilities

• Own and grow DTC and TikTok Shop P&L, including revenue, margin, demand creation, and operating expenses
• Deliver against GMV, profitability, and customer growth targets
• Develop forecasting frameworks, inventory planning, and financial models across both channels
• Lead weekly/monthly business reviews with executive stakeholders
• Own the end-to-end TikTok Shop business, including Seller Center operations, product setup, promotions, and performance optimization
• Scale TikTok Shop from a channel into a repeatable, portfolio-level growth engine
• Build and optimize the affiliate and creator ecosystem, including: Creator recruitment, onboarding, and retention
• Commission structures, incentives, and performance frameworks
• Affiliate GMV, conversion, and ROI optimization
• Lead marketplace operations including product listings, pricing, bundles, inventory, fulfillment coordination, and account health
• Partner directly with TikTok to unlock platform growth programs, beta opportunities, and media support
• Build a high-performing creator flywheel that drives always-on content and scalable demand
• Establish frameworks for creator performance management, content optimization, and relationship development
• Serve as senior point of contact for agencies, talent managers, and key creators
• Drive authentic, conversion-focused content across tutorials, routines, and storytelling
• Define and execute multi-year DTC growth strategy aligned with enterprise and brand priorities
• Lead site merchandising, UX/UI optimization, and conversion improvement across digital properties
• Own digital commercial planning, including product launches, promotional cadence, markdowns, and bundling strategies
• Ensure best-in-class customer experience across the full funnel (browse → checkout → post-purchase)
• Partner with media, marketing, and creative teams to align demand generation strategies with commerce goals
• Drive lower-funnel performance (conversion, AOV, retention) across TikTok Shop and DTC
• Leverage creator content and affiliate outputs to power paid media and growth loops
• Ensure rigorous measurement of campaign performance and attribution
• Own performance measurement across TikTok Shop and DTC, including: GMV, conversion, engagement, CAC, AOV, LTV
• Conduct deep-dive analysis to identify growth levers, optimize campaigns, and scale winning strategies
• Translate insights into actionable recommendations across product, marketing, and merchandising
• Build executive-level reporting and dashboards
• Develop channel-specific assortments optimized for TikTok Shop and DTC conversion
• Lead SKU strategy, bundling, pricing, and promotional optimization
• Align merchandising strategy with creator content, trends, and seasonal opportunities
• Drive innovation across business models (subscriptions, trial flows, exclusive drops)
• Strategic operator with vision and execution, builder mindset, customer obsession, ownership

Skills

Digital commerce leadership

TikTok Shop expertise

Creator ecosystem development

Analytics & data interpretation

Cross-functional leadership

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Shopify

Amazon

Multi-channel commerce

Job description

Church & Dwight Co., Inc. seeks a Direct-to-Consumer and Social Commerce Manager to lead and scale the DTC and TikTok Shop businesses across owned and social channels.

The role requires transforming TikTok Shop into a scalable growth engine, driving revenue, CAC/ROI optimization, and lifetime value while bridging creator-led commerce with enterprise strategy. The position is hybrid, based in Ewing, NJ or NYC, with in-person attendance on specific days per location.