DTC & Social Commerce Growth Lead

Church & Dwight Co., Inc.; Ewing (KY); Hybrid; USD 111,000 - 158,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid vacation and sick leave

Paid parental leave

401k with company match

Job summary

Church & Dwight Co., Inc. is seeking a DTC & Social Commerce Manager to lead and scale Touchland’s direct-to-consumer and social commerce efforts. The role drives end-to-end P&L, transforms TikTok Shop into a scalable growth engine, and bridges creator-led commerce with digital experience and enterprise strategy.

The role is hybrid, based in Ewing, NJ or NYC, with in-person attendance required on specific days. You will build and optimize an integrated demand engine across omni-channel channels.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 5+ years of experience in digital commerce or social commerce leadership.
• Deep expertise in TikTok Shop, affiliate marketing, and creator ecosystems.
• Strong analytical capabilities and ability to translate data into decisions.
• Experience leading cross-functional teams and complex stakeholder environments.
• Hands-on experience with ecommerce platforms and performance analytics.

Responsibilities

• P&L ownership and growth leadership for DTC and TikTok Shop.
• Develop forecasting, inventory planning, and financial models across channels.
• Lead executive business reviews and strategic planning.
• Own end-to-end TikTok Shop operations including promotions and performance optimization.
• Scale TikTok Shop into a portfolio-level growth engine.
• Build and optimize creator and affiliate ecosystems (recruitment, incentives, ROI).
• Lead marketplace operations including listings, pricing, and fulfillment coordination.
• Partner with TikTok to unlock growth programs and media support.
• Define and execute multi-year DTC growth strategy across digital properties.
• Drive site merchandising, UX/UI optimization, and conversion improvements.
• Own promotional cadence, product launches, and bundling strategies.
• Ensure best-in-class customer experience from browse to post-purchase.
• Align demand generation with commerce goals and measure performance.
• Translate insights into actionable recommendations for product, marketing, and merchandising.
• Build executive dashboards and reporting for senior stakeholders.

Skills

Digital commerce leadership

TikTok Shop

Affiliate marketing

Creator ecosystems

Data analysis

Cross-functional leadership

P&L management

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Shopify

Amazon

Job description

Church & Dwight Co., Inc. is seeking a DTC & Social Commerce Manager to lead and scale Touchland’s direct-to-consumer and social commerce efforts. The role drives end-to-end P&L, transforms TikTok Shop into a scalable growth engine, and bridges creator-led commerce with digital experience and enterprise strategy.

The role is hybrid, based in Ewing, NJ or NYC, with in-person attendance required on specific days. You will build and optimize an integrated demand engine across omni-channel channels.