Director of Data & Analytics - Growth & Insights

Blue Wheel Media

Chicago (IL)

Remote

USD 140,000 - 200,000

Full time

10 days ago

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Benefits offered by this job

Healthcare

401(k) plan

Paid time off

Paternal leave

Holidays

Wellness programs

Job summary

Blue Wheel Media is seeking a Director of Data & Analytics to lead our data strategy, tech stack integration, and performance insights across marketing and commerce ecosystems. This role sits at the intersection of strategy, technology, and business growth, transforming complex data into actionable insights that elevate client and agency performance.

You will own analytics architecture, measurement frameworks, and reporting automation, while leading a team of analysts and engineers.

Qualifications

10+ years in digital marketing analytics, data science, or marketing technology leadership—preferably in a media agency, market research, and consulting setting.
Deep knowledge of digital campaign performance tracking across paid search, social, marketplaces, and ecommerce platforms in DTC and B2B settings.
Proven experience with analytics systems including Sigma, Snowflake, AMC, GA4, GTM, Skai, or other major analytics tools.
Experience with cross-channel measurement and attribution.
Track record of building and leading high-performing data teams and analytics functions.
Strong command of statistical methods, experimental design, and data storytelling.
Exceptional communication and stakeholder management skills—comfortable presenting to C-suite and clients alike.
Strategic thinker with hands-on capabilities and a bias toward action and innovation.
Experience leading retail media and commerce analytics programs, including AMC, audience analytics, and incrementality measurement.
Ability to translate ambiguous business questions into structured analytical frameworks and actionable recommendations.
Experience developing scalable analytics solutions, products, and operational processes that grow agency capabilities.
Demonstrated understanding of audience strategy, identity resolution, first-, second-, and third-party data applications, privacy considerations, and activation use cases across media and measurement.

Responsibilities

Own Blue Wheel's data architecture, analytics roadmap, and governance strategy across internal operations and client engagements.
Design and scale measurement frameworks, attribution methodologies, and reporting automation systems.
Lead implementation, governance, and validation of tracking technologies, audience solutions, APIs, and data integrations.
Maintain and evolve analytics platforms including Sigma, Snowflake, AMC, and related technologies aligned to client objectives.
Establish data quality, access management, privacy, and governance standards to ensure responsible use of client data.
Evaluate emerging technologies, AI capabilities, and measurement solutions to advance agency capabilities.
Translate complex data into actionable recommendations that improve media, audience, creative, and commerce performance.
Lead development of executive reporting, dashboards, forecasting models, and decision-support tools.
Drive advanced measurement initiatives including incrementality, lift studies, media mix modeling, customer journey analysis, and attribution.
Develop scalable analytics frameworks and reusable methodologies that improve efficiency and client value.
Partner with media and strategy teams to identify optimization, growth, and investment opportunities.
Serve as the agency's subject matter expert for retail media analytics across Amazon, Walmart, Target, and emergent platforms.
Lead innovation in AMC, clean room environments, audience strategy, and advanced commerce measurement.
Guide development of audience-first measurement frameworks utilizing first-, second-, and third-party data.