Strategic Media Lead, DTC & Client Partnerships

Code3; United States; Remote; USD 125,000 - 138,000; Full time

Benefits offered by this job

Medical benefits

Parental leave

Flexible Time Off

Learning opportunities

Job summary

Code3 is seeking an Associate Director, Media Strategy & Client Partnerships to lead connected media strategies for a portfolio of DTC brands. You’ll own paid search, paid social, programmatic, and affiliate channels while serving as the primary strategic partner to clients.

The role requires deep eCommerce expertise, particularly in DTC and marketplaces, with hands-on fluency in GA4 and Shopify. You will translate data into actionable direction for internal teams and clients.

Qualifications

• 5+ years of experience in digital marketing with a strong focus on DTC paid media strategy across paid search, paid social, programmatic, and/or affiliate channels.
• Deep understanding of how connected media channels work together across the funnel from awareness to conversion.
• Proven track record managing complex client relationships and multi-channel strategies in an agency or in-house environment.
• Proficiency in GA4 to analyze customer journeys and develop performance insights; proficiency in Shopify data and ecosystem to drive DTC strategy.

Responsibilities

• Serve as the strategic partner for a portfolio of eCommerce clients, owning the overall media strategy and relationship across paid search, paid social, programmatic, and affiliate channels.
• Lead integrated media strategies that connect channel performance to client business goals and translate metrics into business outcomes.
• Develop and present the media mix and recommendations, quarterly business reviews, and campaign recaps with client-ready storytelling.
• Understand client KPIs and align channel strategies to holistic brand goals, communicating challenges proactively.
• Collaborate with creative teams to bring a strong creative strategy perspective to media recommendations and testing roadmaps.
• Leverage GA4 and Shopify data to develop insights and inform strategic recommendations at campaign and portfolio level.

Skills

DTC paid media strategy

GA4

Shopify data

Client relationship management

Cross-functional collaboration

Tools

GA4

Shopify

Job description

Code3 is seeking an Associate Director, Media Strategy & Client Partnerships to lead connected media strategies for a portfolio of DTC brands. You’ll own paid search, paid social, programmatic, and affiliate channels while serving as the primary strategic partner to clients.

The role requires deep eCommerce expertise, particularly in DTC and marketplaces, with hands-on fluency in GA4 and Shopify. You will translate data into actionable direction for internal teams and clients.