Influencer Marketing Manager

5280 Brands; United States; Remote; USD 80,000 - 105,000; Full time

Job summary

5280 Brands is seeking a creative Influencer Marketing Manager to launch and scale influencer programs for two new brands. This role includes strategic execution, managing creator partnerships, and using data to optimize campaigns. With a competitive salary and full remote work, join a dynamic, fast-paced team dedicated to building culturally impactful wellness brands.

Benefits

Equity after 90 days

100% healthcare premium covered

Unlimited paid time off

16 paid company holidays annually

Family and friends discounts

Qualifications

• 4+ years managing influencer and creator affiliate programs.
• Experience with B2C digital marketing.
• Strong written and verbal communication skills.

Responsibilities

• Lead the end-to-end strategy of influencer and ambassador programs.
• Create and grow high-impact ambassador program.
• Draft and manage influencer contracts.

Skills

Creativity

Relationship Building

Strategic Campaign Execution

Data Analysis

Education

Bachelor’s degree or higher

Tools

TikTok Creator Marketplace

Instagram

Social Listening Tools

Job description

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This range is provided by 5280 Brands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $105,000.00/yr

What We’ll Call You:

Influencer Marketing Manager

What We’re Seeking:

We’re looking for a creative, detail-obsessed Influencer Marketing Manager to launch and scale our creator, affiliate, and ambassador programs for two new brands debuting in January 2026—a performance-driven athletic supplement brand and a wellness-centric mocktail brand designed for Gen Z and Millennial consumers.

This is a rare opportunity to own the influencer strategy from the ground up. You’ll architect and run the entire ecosystem—sourcing high-impact creators, launching a private ambassador community, activating TikTok Shop affiliates, and leading everything from gifting to UGC challenges to paid collabs that actually convert. Your work will put our brands on the cultural map and drive real, measurable growth.

You’ll operate at the intersection of strategy and execution—building scalable systems, delivering performance-driven campaigns, and turning creator relationships into long-term growth channels across TikTik, Instagram, and more. You’ll write and negotiate contracts, lead cross-functional content distribution, and make sure every creator partnership is set up to win. You’ll report directly to our Acquisition Marketing Director and collaborate closely with Creative, Retention, and Web teams.

This role is perfect for someone who thrives in fast-paced, zero-to-one environments. You’ve launched programs from scratch, know how to spot creators who move the needle, and bring both creativity and marketing instincts to everything you do.

Why Join Us?

This is more than a job—it’s a chance to launch two culturally relevant, category-defining brands and build the creator engine behind their rise. From the first ambassador to the thousandth TikTok collab, your work will shape how these brands show up, scale, and win.

At 5280 Brands, you’ll join a lean, high-talent team that values ownership, speed, and doing work that matters. We’re creators, executors, and builders—and we know influencer-led growth is where the biggest wins will come from.

You’ll get the runway to lead, the resources to execute fast, and a direct seat at the table with decision-makers. You’ll receive a competitive compensation package—including equity after 90 days—and the opportunity to help build not just brands, but the next generation of wellness experiences.

If you’re fired up to build the kind of influencer program everyone else tries to copy—let’s talk.

What You’ll Do:

• Build and Own a Scalable Influencer Engine: Lead the end-to-end strategy and execution of our influencer, creator affiliate, and ambassador programs for our two newest brands. You’ll design systems from scratch—establishing KPIs, testing frameworks, and repeatable workflows that drive awareness, advocacy, and conversion.
• Launch a Private Ambassador Community: Create and grow a high-impact, brand-aligned ambassador program that fosters loyalty and connection. You’ll turn customers into advocates, building a tight-knit community that drives content, word-of-mouth, and repeat purchase behavior.
• Source and Vet High-Impact Creators: Identify, assess, and recruit nano and micro-influencers whose content, voice, and audience match our brand’s ethos. You’ll own influencer discovery with a sharp eye for creators who convert, focusing primarily on TikTok and Instagram.
• Run Campaigns that Drive Performance and Brand: Launch and manage a full range of influencer initiatives—from product seeding and gifting to co-branded content, TikTok Shop activations, affiliate campaigns, and UGC challenges. You’ll define goals, timelines, and deliverables for every partnership.
• Own Creator Affiliate Relationships: Serve as the point person for creator affiliates—overseeing onboarding, briefs, incentives, and communication. You’ll build lasting partnerships with creators who drive performance and brand equity.
• Deliver World-Class Briefs and Feedback: Write clear, compelling briefs that translate brand strategy into creative direction. You’ll review all content for brand fit, accuracy, and compliance, providing actionable feedback to ensure top-tier output.
• Amplify Creator Content: Distribute top-performing influencer content across paid media, email, social, and site. You’ll work cross-functionally to ensure creator assets drive performance across the funnel.
• Use Data to Guide Decisions: Track affiliate link data, discount code usage, and content engagement to report on performance. You’ll use insights to optimize campaign strategy, creator incentives, and overall program ROI.
• Draft and Own Creator Contracts: Create, negotiate, and manage contracts for influencer, affiliate, and ambassador partnerships. You’ll ensure all terms are clear and compliant—protecting the brand while enabling scalable, streamlined collaboration.
• Stay Ahead of the Curve on Platforms and Tools: Keep our programs cutting-edge by staying fluent in the latest influencer marketing platforms—from TikTok Creator Marketplace and Lumanu to affiliate dashboards, social listening, and outreach tools. You’ll continuously identify and implement tech that drives smarter sourcing, faster activation, and better performance tracking.

Why You’ll Select Us:

• Fully Remote.
• Granted company Stock Appreciation Rights after 90 days of employment.
• Company sponsored healthcare plan (medical, dental, and vision) - 100% of healthcare premium covered by the company (includes 100% dependent/domestic partner coverage).
• Pet insurance - 100% of the premium covered by the company.
• Generous retirement plan (401k with 8% company match).
• Unlimited paid time off upon request and approval.
• 16 paid company holidays annually.
• Employees receive free products across our family of brands for personal use.
• Family and friends discounts on all products.

Why We’ll Select You:

• Influencer & Affiliate Program Expertise: You bring 4+ years of hands-on experience managing influencer and creator affiliate programs for DTC or e-commerce brands. You’ve built and scaled systems that generate awareness, UGC, and revenue, and you know how to turn creator partnerships into long-term growth channels.
• Creator Discovery and Relationship Building: You have a strong eye for nano and micro-influencers who align with brand voice, convert with authenticity, and perform on TikTok and Instagram. You’re skilled at outreach, vetting, onboarding, and nurturing creator relationships—balancing both community building and performance goals.
• Strategic Campaign Execution: You’ve led full-funnel influencer campaigns—from product seeding and gifting to UGC challenges, TikTok Shop activations, and affiliate partnerships. You understand how to map out deliverables, timelines, and KPIs to deliver high-impact creator activations at scale.
• Affiliate and Ambassador Program Management: You’ve built or managed creator affiliate and ambassador programs from the ground up. You understand how to structure incentives, track performance, and build repeatable workflows that drive ROI without losing the magic of authentic creator connection.
• Creative Instincts and Platform Fluency: You have a sharp eye for what works on TikTok, Instagram, and emerging social platforms. You stay plugged into trends, formats, and creator culture—and you know how to translate brand strategy into creative campaigns that feel native, engaging, and high-converting.
• Content Quality and Brand Consistency: You know how to write sharp briefs and provide actionable feedback to ensure content hits the mark—on-brand, accurate, and high-performing. You’ve helped shape creator voice and guardrails to ensure consistency across channels.
• Data-Driven, Test-and-Learn Mindset: You track what matters—affiliate link data, discount code performance, engagement metrics—and you use those insights to iterate, optimize, and scale. You’re comfortable setting KPIs and adjusting tactics based on real results.
• Strong Operational Acumen: You’ve written and negotiated influencer contracts, managed FTC compliance, and worked across tools like Lumanu, Carro, or affiliate dashboards. You understand the details that keep programs efficient, compliant, and scalable.
• Strong Communicator Across Formats: You write clearly, present confidently, and communicate with intention—whether you’re drafting briefs, giving feedback, or aligning stakeholders. You know how to tailor your message to creators, cross-functional teammates, or leadership with equal clarity.
• Highly Organized and Self-Directed: You thrive in fast-moving environments where you can build systems, manage calendars, and juggle multiple creator relationships at once. You’re detail-oriented, deadline-driven, and comfortable managing programs with speed and precision.
• Excited to Launch Something Big: You’re fired up about the opportunity to help launch two new wellness brands—and you know that creators will be at the center of that growth story. You’re ready to lead, build, and make a measurable mark from day one.

Education, Experience, and Licensing Requirements:

• Bachelor’s degree or higher required
• 4+ years of e-commerce / digital marketing experience required.
• Experience with tools like TikTok Creator Marketplace, Instagram, TikTok Shop Affiliates, Lumanu, Carro, and social listening or outreach platforms. You’re also comfortable navigating Slack, Notion, Google Suite, and other affiliate management software programs.
• Strong written and verbal skills required.

5280 Brands is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other basis covered by applicable law.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wellness and Fitness Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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