DTC Marketing Manager - Remote

R2 Global; United States; Remote; USD 90,000 - 105,000; Full time

Job summary

A leading company is seeking a Digital Marketing Manager to enhance their performance marketing efforts in the U.S. and Canada. This pivotal role involves strategizing and executing paid media campaigns across various platforms, focusing on revenue growth and customer acquisition. The ideal candidate should have extensive experience in performance marketing, particularly within DTC on Shopify. Benefits include competitive salary, performance bonuses, and a fully remote work environment.

Benefits

401K with 5% company match

Health, dental, and vision coverage

Fully remote work

Performance bonus

Qualifications

• 5+ years in paid media or performance marketing.
• Experience scaling digital campaigns with clear ROAS.
• Hands-on managing Google Ads and Shopping feeds.

Responsibilities

• Own paid media strategy across Google Ads, Shopping feeds, Display.
• Manage agency and vendor relationships for budget efficiency.
• Track KPIs using Shopify analytics, GA4, and Looker.

Skills

Google Ads

Performance Marketing

Paid Media

Customer Acquisition

Tools

Looker

GA4

Shopify

Job description

This range is provided by R2 Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $105,000.00/yr

We’re looking for a data-obsessed Digital Marketing Manager to lead and scale paid media efforts across our growing Shopify-based DTC business in the U.S. and Canada. You’ll take ownership of performance marketing strategy, working hands-on with Google Ads, Shopping, and Retargeting platforms to drive revenue, improve ROAS, and grow our customer base.

This is a high-impact role at the intersection of growth, creative, and commerce -- ideal for someone with deep experience in Shopify, paid media, and DTC performance marketing.

What You’ll Do:

• Own paid media strategy and execution across Google Ads, Shopping feeds, Display, and Programmatic, with a focus on revenue growth and customer acquisition.
• Partner closely with Shopify development and creative teams to optimize campaign landing pages, PDPs, and conversion paths.
• Manage agency and vendor relationships, ensuring performance benchmarks and budget efficiency across channels.
• Use Shopify analytics, GA4, and Looker to track KPIs (CPA, ROAS, CVR) and uncover actionable insights.
• Run A/B tests and iterate on campaign creative, copy, audiences, and landing pages for continuous improvement.
• Collaborate with retention, creative, and CX teams to ensure a cohesive full-funnel strategy.
• Apply geo-targeted insights from U.S. and Canadian markets to inform campaign localization and creative direction.

What You Bring:

• 5+ years in paid media or performance marketing, ideally within a DTC eCommerce or retail brand (Shopify experience preferred).
• Proven success scaling digital campaigns with clear ROAS and acquisition wins.
• Hands-on experience managing Google Ads, Shopping feeds, and Programmatic platforms.
• Strong understanding of attribution, funnel metrics, and customer journey analytics.
• Comfortable working with creative and data—balancing performance goals with brand voice and CX.
• Strong communicator, project manager, and self-starter who thrives in a fast-paced, remote environment.

The Offer:

• Up to $100K base salary + 15% performance bonus
• 401K with 5% company match
• Health, dental, and vision coverage
• Fully remote work with a collaborative team

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

Referrals increase your chances of interviewing at R2 Global by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Child care support

Disability insurance

Tuition assistance

Pension plan

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