Performance Marketing Manager - Remote

W. L. Gore & Associates, Inc.; Elkton (MD); Remote; USD 101,000 - 127,000; Full time

Job summary

An innovative company is seeking a Digital Performance Marketing Manager to spearhead its marketing initiatives. This role is essential for enhancing the digital presence of a direct-to-consumer website and leveraging social commerce platforms. The ideal candidate will have extensive experience in performance marketing, particularly in ecommerce, and a passion for music. You will manage and optimize campaigns across various digital channels, analyze performance metrics, and develop strategies that drive growth. Join a dynamic team committed to creativity and excellence, where your contributions will directly impact business success and customer engagement.

Benefits

Medical, Dental and Vision benefits

Flexible working arrangements

Associate Stock Ownership Plan

Profit-sharing opportunities

Qualifications

• 5+ years in performance marketing with a focus on revenue growth.
• Experience in managing agencies for successful digital campaigns.

Responsibilities

• Lead performance marketing strategy for direct-to-consumer ecommerce.
• Optimize campaigns across digital channels to drive traffic and sales.

Skills

Performance Marketing

Ecommerce Strategy

Google Ads

Meta Ads

TikTok Ads

Analytics Tools

Project Management

Communication Skills

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Klaviyo

Big Commerce

Job description

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About the Role: We are looking for a Digital Performance Marketing Manager to join our team. We are seeking a dynamic and results-driven Performance Marketing Manager to lead our digital marketing efforts. This role is pivotal in driving growth for our new direct-to-consumer website and building our presence on social commerce platforms. The candidate will have a strong background in performance marketing, a passion for music, and a proven track record of delivering exceptional results.

This is a remote position, and you can work from home in most locations within the United States.

Pay and Benefits:

• $101,000 - $127,000 per year
• Factors considered in extending an offer within this pay range include (but not limited to) education, experience, knowledge, skills, and abilities.
• Medical, Dental and Vision benefits effective on Day 1 of employment! We offer a comprehensive total rewards package, including competitive benefits. More details are available at www.gore.com/careers/benefits.

Responsibilities:

• Own the performance marketing strategy for Elixir Strings’ direct to consumer ecommerce platforms.
• Develop, implement and execute comprehensive performance marketing strategies to drive traffic, engagement, and sales on our direct-to-consumer website.
• Manage and optimize campaigns across various digital channels, including paid search, social media, display advertising, and email marketing.
• Continuously analyze campaign performance metrics (CTR, CPA, ROAS, LTV) and derive insights for ongoing optimization to drive consumer acquisition and retention.
• Optimize social commerce shops on platforms such as Instagram, Facebook, and TikTok, ensuring seamless integration with our e-commerce site.
• Conduct A/B testing on ads, landing pages, and consumer segments to improve conversion rates and increase website traffic.
• Analyze campaign performance and provide actionable insights to improve ROI and achieve business objectives.
• Collaborative, self-starter who thrives in a fast-paced, tight-knit team environment.
• Stay up-to-date with industry trends and emerging technologies to keep our marketing strategies innovative and competitive.
• Develop and present reports that translate data into business recommendations.

Required Qualifications:

• Minimum 5 years of recent experience in performance marketing with in-depth understanding of bottom of funnel activities directly contributing to yearly revenue goals.
• Demonstrated experience in Ecommerce and/or DTC Strategic Planning.
• Proven experience with managing agencies to successfully create digital marketing campaigns that achieve measurable results.
• Expertise in Google Ads, Meta Ads, TikTok Ads, and/or other paid media platforms.
• Strong proficiency in analytics tools such as Google Analytics, Klaviyo and/or Big Commerce dashboards.
• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
• Excellent communication, cross-functional collaboration and influencing across the organization to achieve business growth.
• Proven ability to use attribution models, conversion tracking, and audience segmentation to increase sales.
• Ability to travel 10%.

Desired Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Previous experience in music industry or consumer goods a plus.
• Passion for music and/or familiarity with the music industry is a plus.

Remote Working Arrangements are permitted for Associates in the continental United States (US) and Canada, with appropriate approval and compliance with Gore’s remote working policies, from the country in which they are employed. For fully remote roles, the following locations are not eligible for new fully remote work arrangements: Alaska and Hawaii (for all roles), and Rhode Island (for wage/hourly roles only).

What We Offer: Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing.” Learn more at gore.com/careers/benefits.

We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation, upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity and respect.

Gore is an equal opportunity employer. We welcome all applications irrespective of race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a covered veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.

For 65 years, Gore has improved lives through discovery, product innovation and rewarding careers for Associates. We push the boundaries of what's possible — not just through our products and technologies but also through individual growth and development.

Copyright 2024 W. L. Gore & Associates, Inc.